Consumer-Driven Suite

This Blue Cross Blue Shield of Michigan suite will equip your employees with the right tools to make smarter consumer choices. It can help them to take even greater control of their health care costs.

What your employees will get

The freedom to choose how to spend their health care funds with a health savings account
A convenient, low-cost way to get virtual care
Financial incentives to make smarter consumer choices when it comes to choosing a provider

How it works

We offer a suite of solutions to help your employees and their families find low-cost and convenient care by helping them be more aware of costs. Together, these three programs can help them make better long-term health care choices. Here's how:

Health savings accounts

When paired with a high deductible health plan a health savings account, or HSA, helps your employees pay for their qualified medical expenses with pretax dollars they've set aside. It offers these benefits:

  • Lower insurance premiums
  • Employers and employees don't pay FICA taxes on HSA contributions
  • Greater employee ownership over health care, finances and well-being

Blue Cross Online VisitsSM

Blue Cross Online Visits provides an easy, affordable way to connect virtually with board certified doctors and nurse practitioners. It's great for issues like colds, the flu and other minor illnesses and injuries. Behavioral health appointments also are available.

Blue Cross Rewards

This program incentivizes your employees to choose more cost-effective providers and facilities. It includes more than 120 rewardable health services like CT scans, mammograms, MRIs and colonoscopies. 

By offering incentives, we can encourage employees to shop for services based on cost. When they find care through Blue Cross Rewards, they'll receive an e-gift card worth $25-$75, depending on the service. This can help control costs for both you and your employees. 

Combined, these three services encourage and incentivize the ideal consumer-driven behaviors.

Ready to get started?

We'll help you determine if this solution is right for you.


Downloadable resources

Use these toolkits to educate your employees on how to get the most out of their health plan.

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Behavioral health

Help your employees learn more about their options for mental health care.

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Open enrollment

Help your employees understand how to enroll in a health care plan.

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Flu shot

Educate your employees on the importance of getting the flu shot during flu season.

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Using an online account

Help your employees learn how to manage their online account at

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Still have questions?

We can help you find the right solutions for your business' unique needs.

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Blue Cross Masterclass

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Resources to share with your employees

Browse brochures, videos and posters designed to help your employees get the most out of their Blue Cross coverage.

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