Choices for Care

We'll help you build awareness at the workplace about choices for medical care. With care that's always there, these options will help your employees find the most convenient and affordable non-emergency care choices.

Why it matters for your company

The average non-emergency visit to the ER costs $1,379.
About 260,000 member visits to the ER per year are potentially avoidable.
Reducing potentially avoidable ER visits by 10% will result in savings of $20.8 million to our commercial PPO business.

How Blue Cross Blue Shield of Michigan can help

Overuse of the emergency room for non-life-threatening situations has an enormous impact on the overall cost and efficiency of health care. But, when people learn about all their options and choose to get care properly, it’s often more convenient and affordable for everyone.

With Blue Cross, your employees will have a variety of high-quality care options for non-emergency situations. Whether it's virtual or in person, we've made it easy for your employees so they can choose what kind of care works best for them. You'll also be able to tell your employees about Virtual Care by Teladoc Health®, which provides virtual urgent care 24/7 and virtual mental health care by appointment. Some of our non-emergency options include:

  • Primary care doctors
  • 24-Hour Nurse Line
  • Virtual Care 
  • Walk-in clinics, including retail health clinics and urgent care centers

We’ll help you communicate all these options to your workforce. With the help of our team, you'll have a plan that will help your staff understand all their options.  

Want to learn more?

Let's talk about how we can best meet the needs of your business.


Downloadable resources

Use these toolkits to educate your employees on how to get the most out of their health plan.

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Marketing planner for employers
Behavioral health

Help your employees learn more about their options for mental health care.

Read about behavioral health
What to expect with your HMO
Open enrollment

Help your employees understand how to enroll in a health care plan.

Find out about open enrollment
How to use our flu shot toolkit
Flu shot

Educate your employees on the importance of getting the flu shot during flu season.

View the flu shot toolkit
Register for your Blue Cross member account from any device
Using an online account

Help your employees learn how to manage their online account at

Learn about online accounts

Explore health care insights

Read about the latest news and innovations from the experts themselves.

See all insights
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Blue Cross Master Class

Join a live presentation with our health care experts, examining topics you've told us mean the most to your business.

Reserve your seat
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Pharmacy benefit manager changes

We're moving to a pharmacy benefits management system to keep costs more stable for our group customers and members.

Read more about the changes
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Resources to share with your employees

Browse brochures, videos and posters designed to help your employees get the most out of their Blue Cross coverage.

View toolkits

Still have questions?

We can help you find the right solutions for your business' unique needs.

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