Blue Cross RewardsSM

This program, offered by Blue Cross Blue Shield of Michigan, is available for employees who have a PPO plan. It will help your employees understand and save on their costs for medical care and reward them for doing so.

Why it matters

It increases your employees' engagement with their health care plan.
Engaged employees often make better, more informed health care decisions.
Employers save roughly $100 per claim when there is a change in employee behavior.

How it works

Lowering health care spending can be a challenge. That’s why we've developed Blue Cross Rewards. It can help you manage your health care costs, and it rewards your employees for choosing cost-effective providers.

Rewarding engaged employees

When your employees log into their online account, we'll help guide them to cost-effective providers for more than 120 rewardable services like CT scans, mammograms or colonoscopies. They decide where to go, but if they choose the more cost-effective provider, they'll get a gift card worth $25 to $75. They'll be able to choose a gift card from a list of well-known retailers or a debit card. 

This helps your employees become more informed about not only their medical care, but the costs. It also can lead to a positive change in employee health care spending.


savings per claim, for self-funded groups, when there is a change in employee behavior

Savings like this can drive down your claim costs and overall health care costs. We can show you monthly reports on net savings and usage trends.

Flexible options to meet your needs

As an employer, you have options when it comes to how the rewards program works. 

You get to choose how your employees get rewarded, whether it's a retail electronic gift card, debit card by mail or both. You can also remove the reward maximum so they can enjoy unlimited rewards. You can also offer this to certain segments of your workforce, whether it's your hourly employees or your full-timers.

The choice is yours. We'll work with you to make sure it fits your needs.

Want to learn more?

Let's talk about how we can best meet the needs of your business.


Downloadable resources

Use these toolkits to educate your employees on how to get the most out of their health plan.

View all
Marketing planner for employers
Behavioral health

Help your employees learn more about their options for mental health care.

Read about behavioral health
What to expect with your HMO
Open enrollment

Help your employees understand how to enroll in a health care plan.

Find out about open enrollment
How to use our flu shot toolkit
Flu shot

Educate your employees on the importance of getting the flu shot during flu season.

View the flu shot toolkit
Register for your Blue Cross member account from any device
Using an online account

Help your employees learn how to manage their online account at

Learn about online accounts

Explore health care insights

Read about the latest news and innovations from the experts themselves.

See all insights
A woman holds her baby while looking at her plan

Blue Cross Master Class

Join a live presentation with our health care experts, examining topics you've told us mean the most to your business.

Reserve your seat
A woman looks over her benefits on her smartphone

Pharmacy benefit manager changes

We're moving to a pharmacy benefits management system to keep costs more stable for our group customers and members.

Read more about the changes
An employer prints out documents for their employees

Resources to share with your employees

Browse brochures, videos and posters designed to help your employees get the most out of their Blue Cross coverage.

View toolkits

Still have questions?

We can help you find the right solutions for your business' unique needs.

Was this helpful?

Let us know if we answered your questions.