How Do I Get Help Quitting Tobacco?

We know why quitting smoking and tobacco is important, but staying the course is tough. Personalized coaching is one way to help you stay committed to reaching your goal, and sticking to it in the long run.

We offer two programs to help you quit tobacco for good.

Quit Tobacco Digital Health Assistant

The Quit Tobacco Digital Health Assistant is an online coaching program that helps members set small, achievable goals they commit to one week at a time. They can choose activities, create plans and track their progress. 

The Digital Health Assistant program is available to all members with a health plan. It’s part of Blue Cross Heath and Well-BeingSM, powered by WebMD®.

To access Digital Health Assistant programs:

1. Log in to your member account at

2. Click on the Health & Well-Being tab, then click on WebMD Health Services.

3. Click on the My Health Assistant card on the Resources page.

Tobacco Coaching

Tobacco Coaching is a 12-week coaching and support program for members who are ready to set a quit date within a 30 day-period from enrollment. It includes five calls from a health coach scheduled at a time that works for you. If you need extra support, you have unlimited access to call your health coach any time. There is no additional cost to participate in this program. 

To be eligible for the program, you'll need to:

  • Set a quit date within 30 days of enrollment 
  • Have used a tobacco product within seven days of your first call to WebMD

This program is available to members with PPO or HMO coverage. Coaching is available for all tobacco products, including electronic cigarettes and vaping products.

Call WebMD at 1-855-326-5102 to determine your eligibility and schedule your first call.

Health coaches are available:

  • Monday through Thursday: 9 a.m. to 11:30 p.m. 
  • Friday: 9 a.m. to 8 p.m. 
  • Saturday: 9:30 a.m. to 6 p.m. 
  • Sunday: 1 p.m. to 11:30 p.m.

All hours are Eastern time.

WebMD Health Services is an independent company supporting Blue Cross Blue Shield of Michigan and Blue Care Network by providing health and well-being services for members.

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