Community Responsibility

Blue Cross Blue Shield of Michigan partners with organizations on programs that encourage healthy living trends, increase access to quality health care and address and improve health outcomes.
A group of young children embrace
A group of young children embrace

Ready to help

Our Community Responsibility team works arm-in-arm with nonprofit organizations which share our goals of improving individual and community well-being, and helping ensure access to quality health care for all Michigan residents. Through these relationships, we proudly demonstrate our commitment to being a trusted community partner, and always ready to help.

Cover of the 2026 Mental Health Awareness Toolkit featuring abstract botanical artwork and BCBSM branding.

Supporting Mental Health Across Michigan: 2026 Mental Health Awareness Toolkit

Blue Cross Blue Shield of Michigan is committed to fostering whole-person health and well-being and continues to raise awareness around mental health this May during Mental Health Awareness Month. The many challenges associated with mental health — including substance use disorders and suicide — continue to affect Michigan residents of all ages, backgrounds and communities.

To help address this important public health issue, we're proud to share our free annual digital toolkit. The toolkit includes actionable resources and ready-to-use social media messaging designed to support individuals and families as they navigate their mental health journeys.

This year's toolkit features five weekly topics with downloadable graphics and messaging for partner communications. Additional resources include recent mental health-related blogs from A Healthier Michigan and MI Blue Daily, information about free Virtual Well-Being discussions and downloadable virtual backgrounds for online meetings.

Please join us in advocating for mental health awareness this May. We also encourage you to continue using these resources year-round because at Blue Cross, we believe mental health is health.

Blue Cross presents annual Winter Warm-Up 5k Training Program to encourage Mid-Michigan residents to get outside and move

Winter’s chill and darker days can easily get in the way of motivation, but with each new year, there’s also new opportunity to take better care of ourselves. On Jan. 26, Blue Cross Blue Shield of Michigan and the Community Partners in Health kicked off our annual Winter Warm-Up, an eight-week 5K training program. The program offers bi-weekly, action-packed sessions led by certified Good Form Running and Walking experts from the Playmakers Fitness Foundation.

Over 700 participants of all ages and abilities registered for the free program, receiving weekly tips on safe training and nutrition while building camaraderie along the way. Meet-up sessions were held in Holt, Delta Township, DeWitt, Lansing, Meridian Township, Michigan State University in East Lansing and in St. Johns. The program wrapped up on March 21, with a 5K walk/run at Hawk Island Park in Lansing, where participants and program partners celebrated everyone’s healthy lifestyle achievements and the many new friendships formed along the way.

The Winter Warm-Up is just one of the many annual, statewide programs and partnerships sponsored by Blue Cross, through our mission to help improve the health and wellness of Michigan’s residents and communities.   

Runners compete at the Winter Warm-Up 5K.

A statewide presence

Blue Cross volunteers smile at an event.

Corporate volunteer program

Blue Cross employees have a long history of volunteering in communities across Michigan. Each year, thousands of employees donate their time to support events and projects that contribute to the health and vitality of Michigan. Our executives are also involved throughout Michigan, with many taking part in an Executive Volunteer Program that matches Blue Cross leaders to the boards of several statewide nonprofit organizations. If you're interested in recruiting a team of Blue Cross volunteers for your event, please contact us.

A regional oversight map.

Connect with a team member near you

Blue Cross Blue Shield of Michigan Community Responsibility has dedicated team members in all parts of the state. Our Statewide Staff Map (PDF) can help you connect with the representative in your area.

 

Interested in learning more?

Our Community Outreach and Community Responsibility Reports provide detailed information on Blue Cross’ community commitments throughout Michigan.

Cover images of Community Outreach and Responsibility reports.

Community reports

2024 Community Outreach Report (PDF)

2023 Community Outreach Report (PDF)

2022 Community Outreach Report (PDF)

Request a contribution

All requests must be from Michigan-based 501(c)(3) organizations working to improve health and health care in Michigan. We accept applications for corporate contributions throughout the year. Please review our contribution guidelines before applying. 

Get started

Blue Cross Blue Shield of Michigan welcomes contribution requests throughout the year from Michigan-based and focused 501(c)(3) organizations seeking funding for programs and activities that:

  • Enhance the quality of life for Michigan residents in Michigan communities
  • Promote good health in diverse populations, and among youth and seniors
  • Improve community health by removing barriers to access of care and quality of care
  • Address specific health needs through encouraging healthy lifestyles and behaviors

Corporate contributions will not be normally made for the following:

  • In the name of any past or current employee to nonprofit organizations
  • Alumni associations
  • Individual scholarships
  • University or college chairs
  • Endowments of any kind
  • Any programs outside of Michigan
  • Organizations devoted exclusively to research projects
  • Political organizations or sectarian programs for religious purposes
  • Group travel expenses
  • Extracurricular school activities such as sports, band, etc.
  • Community sports leagues
  • Fund-raising activities related to individual sponsorships such as walk-a-thons, etc.
  • Capital campaigns