Community Responsibility

Blue Cross Blue Shield of Michigan partners with organizations on programs that encourage healthy living trends, increase access to quality health care and address and reduce health disparity.

A group of young children embrace

Ready to help

Our Community Responsibility team works arm-in-arm with nonprofit organizations which share our goals of improving individual and community well-being, and helping ensure access to quality health care for all Michigan residents. Through these relationships, we proudly demonstrate our commitment to being a trusted community partner, and always ready to help.

Cancer prevention toolkit pdf

Blue Cross releases 2025 community health awareness toolkits

This Spring, Blue Cross shared two digital community health awareness toolkits with our many statewide community and chamber and association partners. The first, an updated edition of our Mental Health Toolkit was released in April to help partners plan their own social media outreach to those they serve during May – National Mental Health Awareness month. This toolkit offers weekly messages and graphics crafted to help normalize the conversation around mental health, and reduce the stigma often felt or associated with seeking help for mental health concerns.

The second toolkit was released in early June – National Cancer Survivor Awareness Month. The Cancer Prevention toolkit features comprehensive and shareable resources to raise awareness about the lifesaving importance of preventive screenings for breast, prostate, colorectal and cervical cancers. It too has weekly messages and graphics, as well as screening information and timelines.

We welcome all stakeholders to download and use these resources to help amplify awareness efforts for both mental health and cancer screenings – not only in May and June, but throughout the year.

Fifth Annual Izzo Run/Walk/Roll

Blue Cross is a proud partner of The Izzo Legacy and sponsored the foundation’s fifth Annual Izzo Run/Walk/Roll that took place April 27 on the campus of Michigan State University. A signature fundraiser for the endowment, the annual 5K seeks to connect community and University through celebrating Coach Tom and Lupe Izzo’s legacy of giving back. Blue Cross is committed to helping build healthier communities and shares the nonprofit’s added focus on fitness, fun and family.

This year we collaborated with the AF Group to sponsor the Kids’ Races, offering complimentary registrations to encourage youth participation and potentially spark interest in becoming future MSU students. Proceeds from the race help fund several local nonprofits including Cristo Rey Community Center, the Davies Project and Ele’s Place.

TBD

A statewide presence

Blue Cross volunteers stand and smile at an event.

Corporate volunteer program

Blue Cross employees have a long history of volunteering in communities across Michigan. Each year, thousands of employees donate their time to support events and projects that contribute to the health and vitality of Michigan. Our executives are also involved throughout Michigan, with many taking part in an Executive Volunteer Program that matches Blue Cross leaders to the boards of several statewide nonprofit organizations. If you're interested in recruiting a team of Blue Cross volunteers for your event, please contact us.

A regional oversight map.

Contact your regional oversight team member

Blue Cross Blue Shield of Michigan has dedicated Community Responsibility team members in all parts of the state. Please check our Regional Oversight Map (PDF) to connect with the representative in your area.

Interested in learning more?

Our Community Outreach and Community Responsibility Reports provide detailed information on Blue Cross’ community commitments throughout Michigan.

Cover images of Community Outreach and Responsibility reports.

Community reports

2024 Community Outreach Report (PDF)
2023 Community Outreach Report (PDF)
2022 Community Outreach Report (PDF)

Request a contribution

All requests must be from Michigan-based 501(c)(3) organizations working to improve health and health care in Michigan. We accept applications for corporate contributions throughout the year. Please review our contribution guidelines before applying. 

Get started

Blue Cross Blue Shield of Michigan welcomes contribution requests throughout the year from Michigan-based and focused 501(c)(3) organizations seeking funding for programs and activities that:

  • Enhance the quality of life for Michigan residents in Michigan communities
  • Promote good health in diverse populations, and among youth and seniors
  • Improve community health by removing barriers to access of care and quality of care
  • Address specific health needs through encouraging healthy lifestyles and behaviors

Corporate contributions will not be normally made for the following:

  • In the name of any past or current employee to nonprofit organizations
  • Alumni associations
  • Individual scholarships
  • University or college chairs
  • Endowments of any kind
  • Any programs outside of Michigan
  • Organizations devoted exclusively to research projects
  • Political organizations or sectarian programs for religious purposes
  • Group travel expenses
  • Extracurricular school activities such as sports, band, etc.
  • Community sports leagues
  • Fund-raising activities related to individual sponsorships such as walk-a-thons, etc.
  • Capital campaigns