Community Responsibility
Ready to help
Our Community Responsibility team works arm-in-arm with nonprofit organizations which share our goals of improving individual and community well-being, and helping ensure access to quality health care for all Michigan residents. Through these relationships, we proudly demonstrate our commitment to being a trusted community partner, and always ready to help.
Blue Cross releases updated 2025 Flu Vaccination Toolkit
In anticipation of the coming flu season, Blue Cross released an updated 2025 Blue Cross Blue Shield of Michigan Flu Shot Toolkit — a resource created to raise awareness about the flu and encourage vaccinations. This toolkit includes flu shot guidelines, five key social media messages and downloadable images to share with your audience.
Between October 2024 and May 2025, the CDC estimates there have been 47 to 82 million flu cases, with up to 610,000 hospitalizations. Flu shots are the best way to protect against severe illness, especially for high-risk groups like children, seniors and those with chronic conditions.
What’s included in the toolkit?
- Five suggested social media posts: Engage your community with impactful messages.
- Downloadable images: Professional graphics to enhance your online presence.
- Flu-shot guidelines: Stay informed about the latest recommendations.
The flu season peaks between October and May, so getting vaccinated now is crucial. You can help spread awareness by downloading and sharing information on social media.
Blue Cross releases 2025 Cancer Prevention Toolkit
Blue Cross’ Cancer Prevention Toolkit provides comprehensive communication resources on lifesaving, preventive screenings for breast, prostate, colorectal and cervical cancers. We welcome partners and all stakeholders to download its series of messages, graphics and screening timelines for sharing with your own networks to help amplify cancer prevention awareness.
Blue Cross and Mt. Pleasant Missionary Baptist Church bring VSP Eyes of Hope mobile vision clinic to Detroit's Eastside
On Aug. 15-16, Blue Cross and our vision partner, VSP, brought their Eyes of Hope mobile vision clinic to Mt. Pleasant Missionary Baptist Church in Detroit. Eyes of Hope enlists local VSP doctors to conduct free, comprehensive eye exams for people without vision coverage — or coverage that does not provide for glasses. In addition to the full exam, those needing glasses also receive a pair at no charge.
Aligning with the church’s annual Family Fun Day back-to-school resource fair, we saw 175 community members of all ages during the two-day event, the majority leaving with a brand-new pair of glasses. Mt. Pleasant Missionary Baptist Church is a long-time partner of Blue Cross and is located within our adopted Detroit neighborhood.
Legislators and elected officials were invited to tour the clinic — including the mobile unit — a large, converted RV, featuring a state-of-the-art exam room, dispensary wall and lab. Officials were welcomed by Blue Cross senior vice president Tiffany Albert and vice president Christina Luna; VSP senior vice president Dan Schaurer; and Mt. Pleasant ministry leaders Pastor James Minnick, Rev. Erica Hall and Rev. Dr. Kimberly Whitsett. They are pictured here with Detroit Councilwoman Latisha Johnson.
A statewide presence
Corporate volunteer program
Blue Cross employees have a long history of volunteering in communities across Michigan. Each year, thousands of employees donate their time to support events and projects that contribute to the health and vitality of Michigan. Our executives are also involved throughout Michigan, with many taking part in an Executive Volunteer Program that matches Blue Cross leaders to the boards of several statewide nonprofit organizations. If you're interested in recruiting a team of Blue Cross volunteers for your event, please contact us.
Connect with a team member near you
Blue Cross Blue Shield of Michigan Community Responsibility has dedicated team members in all parts of the state. Our Statewide Staff Map (PDF) can help you connect with the representative in your area.
Interested in learning more?
Our Community Outreach and Community Responsibility Reports provide detailed information on Blue Cross’ community commitments throughout Michigan.
Request a contribution
All requests must be from Michigan-based 501(c)(3) organizations working to improve health and health care in Michigan. We accept applications for corporate contributions throughout the year. Please review our contribution guidelines before applying.
Blue Cross Blue Shield of Michigan welcomes contribution requests throughout the year from Michigan-based and focused 501(c)(3) organizations seeking funding for programs and activities that:
- Enhance the quality of life for Michigan residents in Michigan communities
- Promote good health in diverse populations, and among youth and seniors
- Improve community health by removing barriers to access of care and quality of care
- Address specific health needs through encouraging healthy lifestyles and behaviors
Corporate contributions will not be normally made for the following:
- In the name of any past or current employee to nonprofit organizations
- Alumni associations
- Individual scholarships
- University or college chairs
- Endowments of any kind
- Any programs outside of Michigan
- Organizations devoted exclusively to research projects
- Political organizations or sectarian programs for religious purposes
- Group travel expenses
- Extracurricular school activities such as sports, band, etc.
- Community sports leagues
- Fund-raising activities related to individual sponsorships such as walk-a-thons, etc.
- Capital campaigns
Don't meet the contribution guidelines? Here are some options.
With grants like Strengthening the Safety Net and Building Healthy Communities, we work with schools and clinics to make the future healthier.
Our grants support researchers, students and organizations searching for health care solutions in Michigan.