Community Responsibility
Blue Cross Blue Shield of Michigan partners with organizations on programs that encourage healthy living trends, increase access to quality health care and address and improve health outcomes.
Ready to help
Our Community Responsibility team works arm-in-arm with nonprofit organizations which share our goals of improving individual and community well-being, and helping ensure access to quality health care for all Michigan residents. Through these relationships, we proudly demonstrate our commitment to being a trusted community partner, and always ready to help.
Blue Cross releases 2025 community health awareness toolkits
This Spring, Blue Cross shared two digital community health awareness toolkits with our many statewide community and chamber and association partners. The first, an updated edition of our Mental Health Toolkit was released in April to help partners plan their own social media outreach to those they serve during May – National Mental Health Awareness month. This toolkit offers weekly messages and graphics crafted to help normalize the conversation around mental health, and reduce the stigma often felt or associated with seeking help for mental health concerns.
The second toolkit was released in early June – National Cancer Survivor Awareness Month. The Cancer Prevention toolkit features comprehensive and shareable resources to raise awareness about the lifesaving importance of preventive screenings for breast, prostate, colorectal and cervical cancers. It too has weekly messages and graphics, as well as screening information and timelines.
We welcome all stakeholders to download and use these resources to help amplify awareness efforts for both mental health and cancer screenings – not only in May and June, but throughout the year.
Fifth Annual Izzo Run/Walk/Roll
Blue Cross is a proud partner of The Izzo Legacy and sponsored the foundation’s fifth Annual Izzo Run/Walk/Roll that took place April 27 on the campus of Michigan State University. A signature fundraiser for the endowment, the annual 5K seeks to connect community and University through celebrating Coach Tom and Lupe Izzo’s legacy of giving back. Blue Cross is committed to helping build healthier communities and shares the nonprofit’s added focus on fitness, fun and family.
This year we collaborated with the AF Group to sponsor the Kids’ Races, offering complimentary registrations to encourage youth participation and potentially spark interest in becoming future MSU students. Proceeds from the race help fund several local nonprofits including Cristo Rey Community Center, the Davies Project and Ele’s Place.
A statewide presence
Corporate volunteer program
Blue Cross employees have a long history of volunteering in communities across Michigan. Each year, thousands of employees donate their time to support events and projects that contribute to the health and vitality of Michigan. Our executives are also involved throughout Michigan, with many taking part in an Executive Volunteer Program that matches Blue Cross leaders to the boards of several statewide nonprofit organizations. If you're interested in recruiting a team of Blue Cross volunteers for your event, please contact us.
Connect with a team member near you
Blue Cross Blue Shield of Michigan Community Responsibility has dedicated team members in all parts of the state. Our Statewide Staff Map (PDF) can help you connect with the representative in your area.
Interested in learning more?
Our Community Outreach and Community Responsibility Reports provide detailed information on Blue Cross’ community commitments throughout Michigan.
Request a contribution
All requests must be from Michigan-based 501(c)(3) organizations working to improve health and health care in Michigan. We accept applications for corporate contributions throughout the year. Please review our contribution guidelines before applying.
Blue Cross Blue Shield of Michigan welcomes contribution requests throughout the year from Michigan-based and focused 501(c)(3) organizations seeking funding for programs and activities that:
- Enhance the quality of life for Michigan residents in Michigan communities
- Promote good health in diverse populations, and among youth and seniors
- Improve community health by removing barriers to access of care and quality of care
- Address specific health needs through encouraging healthy lifestyles and behaviors
Corporate contributions will not be normally made for the following:
- In the name of any past or current employee to nonprofit organizations
- Alumni associations
- Individual scholarships
- University or college chairs
- Endowments of any kind
- Any programs outside of Michigan
- Organizations devoted exclusively to research projects
- Political organizations or sectarian programs for religious purposes
- Group travel expenses
- Extracurricular school activities such as sports, band, etc.
- Community sports leagues
- Fund-raising activities related to individual sponsorships such as walk-a-thons, etc.
- Capital campaigns
Don't meet the contribution guidelines? Here are some options.
Social Mission health grants
With grants like Strengthening the Safety Net and Building Healthy Communities, we work with schools and clinics to make the future healthier.
The BCBSM Foundation
Our grants support researchers, students and organizations searching for health care solutions in Michigan.