Community Contributions

Blue Cross Employees Support 12 Michigan Organizations During the Holidays

Blue Cross employees time and again demonstrate great generosity during the holidays, and this year was no different. In mid-November, we offered an online giving opportunity enabling employees to easily send personal contributions to their choice of selected community agencies from across the state. Blue Cross Community Responsibility sweetened the pot this year, by also offering a new, corporate match for all gifts made on Giving Tuesday, November 29. 

Beneficiaries included Brilliant Detroit, and Gleaners Community Food Bank (Southeast Michigan); Other Way Ministries, In the Image, UCOM and Baxter Community Center (West Michigan); the Greater Lansing Food Bank, and Cristo Rey Community Center (mid-Michigan); the Salvation Army, and Father Fred Foundation (Northern Michigan); and St. Vincent de Paul, and Bay Cliff Health Camp in the Upper Peninsula. In total, between employee holiday gifts and our corporate match a combined $68,473 was donated to our nonprofit partners.

Blue Cross 2022 Child Abuse and Neglect Prevention Campaign

In 2022, Blue Cross Blue Shield of Michigan selected Child Abuse and Neglect Prevention as our community health focus. After a highly successful, year-long activation, which started with an impressive awareness initiative that resulted in the “planting” of over 200 “pinwheel gardens” across Michigan, we celebrated the finale of the campaign with the addition of a larger-than-life pinwheel being added to Blue Cross’ annual America’s Thanksgiving Parade float. Made for us by our partners at The Parade Company, the giant pinwheel was added to demonstrate Blue Cross’ strong commitment to child abuse and neglect prevention. During the parade, we also handed-out pinwheels to the children of the families joining us in our Blue Zone section.

The pinwheel is the nationally recognized symbol of child abuse prevention. Other campaign highlights included the distribution of a community tool kit which provided resources and information on how to report abuse, neglect and human trafficking; two employee fundraising events which raised almost $6K for our key partner Children Trust Michigan (CTM); and our corporate support and promotion of CTM’s annual Pam Posthumus Signature Auction. Blue Cross’ President and CEO Daniel J. Loepp and his wife Amy Tattrie Loepp served as honorary co-chairs for the event, which shattered past fundraising records, raising $1.1 million dollars for the organization.

Interested in learning more?

Read our annual reports. They provide detailed information on Blue Cross’ community outreach throughout Michigan. 

• 2022 Community Outreach Annual Report (PDF)
• 2021 CR Annual Report (PDF)
• 2020 CR Annual Report (PDF)
• 2019 CR Annual Report (PDF)

Blue Cross Blue Shield of Michigan has dedicated Community Responsibility team members in all parts of the state. Please check our regional oversight map (PDF) to connect with our representative in your area.