Family Building and Maternity Support

Starting or growing a family is one of the biggest decisions a person or family can make. Blue Cross Blue Shield of Michigan and Blue Care Network have partnered with Maven to help you support your employees on their journey.

Solution programs

Family building: Supporting paths to parenthood
Maternity: Prenatal and postpartum support
Parenting & Pediatrics support for families

Programs options

The Family Building and Maternity Support Solution is a digital app that offers three programs: Family building with optional Maven wallet add-on, maternity and Parenting & Pediatrics. You can choose a combination of programs, or provide a complete, end-to-end solution.

This solution is not meant to change or replace your employees’ current medical benefits, providers or medical team. Instead, each program has been created to provide additional, inclusive care options that support all backgrounds, lifestyles and phases of starting or growing a family. 

Maven has also been proven to not only attract but retain employees. In fact, studies show that those who use the Maven app have a 90% return to work rate.*

Get started

Contact your sales representative or agent today to get started with the Family Building and Maternity Support Solution.

Proven results with Maven

Each program within the Maven app has been carefully designed to improve clinical outcomes, reduce costs and provide employees with the confidence of knowing they have the support of both their health plan and employer.

lower neonatal intensive care unit admissions
of employees are more loyal to employers
Up to 80%
of eligible employees sign up for Maven

Key features of the Maven app

When participants engage in the Family Building, Maternity or Parenting & Pediatrics programs, they get full access to: 

We’re ready to help

Contact your sales representative or agent today to get started with the Family Building and Maternity Support Solution. 

Maven solution options

You can choose any combination of these programs, or you can select them all.

Family building**

This program supports different paths to parenthood that individuals or couples can choose to start or grow their family.

Preconception care
Supporting the overall health of people of reproductive age, this path helps to lessen the need for unnecessary fertility treatments and includes behavioral and nutrition support, as well as tips to become pregnant naturally. 

Egg freezing
Designed for those who may want children in the future, this path guides employees through the risks and trade-offs of egg freezing. It also provides help choosing a clinic and emotional support along the way.

Intrauterine insemination and in vitro fertilization — IUI and IVF
This path provides personalized guidance from fertility awareness educators and providers who treat infertility. It includes fertility treatment options, recommendations to clinics with high success rates, behavioral health services and a community forum of people who are going through the same thing.

Adoption and surrogacy
This path helps employees understand the adoption and surrogacy process, including the legal and financial fees they might expect. It includes guidance from specialized coaches, recommendations to top-rated agencies and, if requested, access to behavioral health providers and specialists with expertise in LGBTQIA+ paths to parenthood.

Maven Wallet add-on
Growing a family through the adoption and surrogacy path can be costly. Maven Wallet is a tool that can only be paired with the purchase of the Family Building program. It is a great way for you to provide added support to employees who choose this program and path.

Here’s how it works:
Eligible employees can be reimbursed for adoption and surrogacy expenses. The amount per contract is determined by the employer.

  1. User submits expenses and receipts within the Maven app
  2. Maven validates expenses against the plan design
  3. Maven reimburses employees by direct deposit

Access starts as soon as the participant activates Maven Wallet and ends:

  • When participant reaches individual reimbursement maximum
  • 90 days after termination of agreement
  • When participant’s employment ends


This program offers participants support during each pregnancy and up to three months after each delivery or postpartum. It is available:

  • For prenatal and postnatal time periods
  • For high-risk pregnancy management
  • To parents with an infant in the NICU
  • To parents who’ve experienced pregnancy loss
  • To partners of employees who wish to participate
  • To prepare parents to return to work

Parenting & Pediatrics

Meant to improve behavioral and clinical outcomes, this program supports parents raising one or more kids ages 1-10 and includes:

  1. Virtual access to pediatric providers, including developmental psychologists, occupational therapists, speech language pathologists and special needs advocates
  2. Consulting and tools to navigate childcare options
  3. Behavioral health support and career coaching to ease anxieties of parenting
  4. Consulting and tools to navigate childcare options

Participants will also get daily tips and information specific to each stage of a child’s life, including health, developmental and behavioral topics within:

1. Pediatrics

  • ADHD
  • Autism
  • Teething
  • Sleep challenges

2. Parenting

  • Potty talk
  • Separation anxiety
  • Race consciousness
  • Creating house rules

3. Your family

  • Parenting as a team
  • Being more playful
  • LGBTQIA+ parents
  • Working-parent guilt


Connect with us

Contact your sales representative or agent today to get started with the Family Building and Maternity Support Solution.

Additional support material

Family Building Solutions Sales Guide

Disclaimer: Maven is an independent company supporting Blue Cross Blue Shield of Michigan and Blue Care Network by providing family building and maternity support services.

*Maven book of business 2022

**The Family Building, Maternity and Parenting & Pediatrics programs are each 12-month engagement programs. These programs don’t change your medical benefits, they’re additional support for your employees and their families. If you purchase Family Building, we recommend that you review your benefits related to these support topics with your sales representative or agent to see if health plan modifications are necessary. Benefit enhancements aren’t included in the cost of these support programs.

Was this helpful?

Let us know if we answered your questions.