Family Building and Women’s Health
Blue Cross Blue Shield of Michigan and Blue Care Network are working with Maven to help you support your employees and their families.
Solution programs
- Family Building: Supporting paths to parenthood
- Maternity: Pregnancy through baby’s first year
- Parenting & Pediatrics: One to 10 years of age
- Menopause: Supporting members
Program options
The Family Building and Women’s Health Support Solution is a digital app that offers four programs: Family Building, Maternity, Parenting & Pediatrics, and Menopause. You can choose a combination of programs or provide a complete solution.
The Maven solution and its programs are not meant to change or replace your employees’ current medical benefits, providers or medical team. Instead, it provides additional, inclusive care options that support all backgrounds and lifestyles through each phase of family building and beyond.
Get started
Contact your sales representative or agent today to get started with the Family Building and Women’s Health Support Solution.
Proven results with Maven
Research has proven that Maven not only attracts but helps to retain employees. In fact, studies show that employees who use the Maven app have a 90% return to work rate.1
Key features of the Maven app
When participants engage in the Family Building, Maternity, Parenting & Pediatrics, or Menopause programs, they get full access to:
Personal care advocate
With Maven, care advocates are matched to participants based on preference. These advocates provide personalized, one-on-one support and recommend the right types of providers for their specific needs. They also help them find high-quality, in-network providers.
Personalized resources
They’ll have access to a library of content personalized to their specific journey: from prenatal care, clinical articles and community forums to information on postpartum depression and menopause.
24/7 support
Participants can schedule virtual appointments with top-rated providers from more than 30 specialties. These include OB-GYNs, behavioral health specialists, lactation consultants, nutritionists and menopause coaches. Providers are available in more than 35 languages.
We’re ready to help
Contact your sales representative or agent today to get started with the Family Building and Women’s Health Support Solution.
Maven solution options
You can choose any combination of these programs or select them all.
Family Building*
This program supports different paths to parenthood that individuals or couples can choose to start or grow their family.
Preconception care
Supporting the overall health of people of reproductive age, this path helps to lessen the need for unnecessary fertility treatments and includes behavioral and nutrition support, as well as tips to become pregnant naturally.
Egg freezing
Designed for those who may want children in the future, this path guides employees through the risks and trade-offs of egg freezing. It also provides help choosing a clinic and emotional support along the way.
Intrauterine insemination and in vitro fertilization — IUI and IVF
This path provides personalized guidance from fertility awareness educators and providers who treat infertility. It includes fertility treatment options, recommendations to clinics with high success rates, behavioral health services and a community forum of people who are going through the same thing.
Adoption and surrogacy
This path helps employees understand the adoption and surrogacy process, including the legal and financial fees they might expect. It includes guidance from specialized coaches, recommendations to top-rated agencies and, if requested, access to behavioral health providers and specialists with expertise in LGBTQIA+ paths to parenthood.
Maven Wallet add-on
Growing a family through the adoption and surrogacy path can be costly. Maven Wallet is a tool that can only be paired with the purchase of the Family Building program. It is a great way for you to provide added support to employees who choose this program and path.
Here’s how it works. Eligible employees can be reimbursed for adoption and surrogacy expenses. The amount per contract is determined by the employer:
- User submits expenses and receipts within the Maven app
- Maven validates expenses against the plan design
- Maven reimburses employees by direct deposit
Access starts as soon as the participant activates Maven Wallet and ends:
- When participant reaches individual reimbursement maximum
- 90 days after termination of agreement
- When participant’s employment ends
Maternity
This program offers participants support during each pregnancy and up to one year after each delivery or postpartum. It is available:
- For prenatal and postnatal time periods
- For high-risk pregnancy management
- To parents with an infant in the NICU
- To parents who’ve experienced pregnancy loss
- To partners of employees who wish to participate
- To prepare parents to return to work
Partner track
The support of non-birthing parents has been shown to improve birth outcomes and child development.3 Maven offers a dedicated partner track for non-birthing parents throughout the pregnancy and one year postpartum. This experience helps the partner better understand the needs of the birthing parent throughout the pregnancy, delivery and postpartum stages.
Like the birthing parent, partners can enroll in Maven at any point during the pregnancy and their program will end three months after the baby is born.
Parenting & Pediatrics
Meant to improve behavioral and clinical outcomes, this program supports parents raising one or more kids ages one to 10 and includes:
Virtual access to pediatric providers, including developmental psychologists, occupational therapists, speech language pathologists and special needs advocates:
- Consulting and tools to navigate childcare options
- Behavioral health support and career coaching to ease anxieties of parenting
- Consulting and tools to navigate childcare options
Participants will also get daily tips and information specific to each stage of a child’s life, including health, developmental and behavioral topics within:
- Pediatrics
- ADHD
- Autism
- Teething
- Sleep challenges
- Parenting
- Potty talk
- Separation anxiety
- Race consciousness
- Creating house rules
- Your family
- Parenting as a team
- Being more playful
- LGBTQIA+ parents
- Working-parent guilt
Menopause
When a person’s menstrual cycle ends, they'll go into what’s called menopause. When this happens, they’ll experience hormonal shifts that can cause physical and mental changes.
Early menopause and menopause support
Maven’s Menopause support program provides holistic and specialized support to those experiencing the symptoms of both menopause and early menopause. It gives your employees access to expert advice, recommendations to specialists, educational resources and an online community of others walking similar paths.
Support includes:
- Early identification of menopausal symptoms and treatment guidance
- Virtual coaching and second opinions from specialists when you need it
- Dedicated mental health support throughout the menopausal journey
- Guided education, personalized to each member's needs
- In-app communities to connect with others in the same stage of life
Complete digital experience:
- Virtual access to clinical coaches who can address your employees’ needs
- Educational materials available on the member dashboard and easily searchable
- Drop-in groups available to connect with others experiencing similar symptoms
Family Building*
This program supports different paths to parenthood that individuals or couples can choose to start or grow their family.
Preconception care
Supporting the overall health of people of reproductive age, this path helps to lessen the need for unnecessary fertility treatments and includes behavioral and nutrition support, as well as tips to become pregnant naturally.
Egg freezing
Designed for those who may want children in the future, this path guides employees through the risks and trade-offs of egg freezing. It also provides help choosing a clinic and emotional support along the way.
Intrauterine insemination and in vitro fertilization — IUI and IVF
This path provides personalized guidance from fertility awareness educators and providers who treat infertility. It includes fertility treatment options, recommendations to clinics with high success rates, behavioral health services and a community forum of people who are going through the same thing.
Adoption and surrogacy
This path helps employees understand the adoption and surrogacy process, including the legal and financial fees they might expect. It includes guidance from specialized coaches, recommendations to top-rated agencies and, if requested, access to behavioral health providers and specialists with expertise in LGBTQIA+ paths to parenthood.
Maven Wallet add-on
Growing a family through the adoption and surrogacy path can be costly. Maven Wallet is a tool that can only be paired with the purchase of the Family Building program. It is a great way for you to provide added support to employees who choose this program and path.
Here’s how it works. Eligible employees can be reimbursed for adoption and surrogacy expenses. The amount per contract is determined by the employer:
- User submits expenses and receipts within the Maven app
- Maven validates expenses against the plan design
- Maven reimburses employees by direct deposit
Access starts as soon as the participant activates Maven Wallet and ends:
- When participant reaches individual reimbursement maximum
- 90 days after termination of agreement
- When participant’s employment ends
Maternity
This program offers participants support during each pregnancy and up to one year after each delivery or postpartum. It is available:
- For prenatal and postnatal time periods
- For high-risk pregnancy management
- To parents with an infant in the NICU
- To parents who’ve experienced pregnancy loss
- To partners of employees who wish to participate
- To prepare parents to return to work
Partner track
The support of non-birthing parents has been shown to improve birth outcomes and child development.3 Maven offers a dedicated partner track for non-birthing parents throughout the pregnancy and one year postpartum. This experience helps the partner better understand the needs of the birthing parent throughout the pregnancy, delivery and postpartum stages.
Like the birthing parent, partners can enroll in Maven at any point during the pregnancy and their program will end three months after the baby is born.
Parenting & Pediatrics
Meant to improve behavioral and clinical outcomes, this program supports parents raising one or more kids ages one to 10 and includes:
Virtual access to pediatric providers, including developmental psychologists, occupational therapists, speech language pathologists and special needs advocates:
- Consulting and tools to navigate childcare options
- Behavioral health support and career coaching to ease anxieties of parenting
- Consulting and tools to navigate childcare options
Participants will also get daily tips and information specific to each stage of a child’s life, including health, developmental and behavioral topics within:
- Pediatrics
- ADHD
- Autism
- Teething
- Sleep challenges
- Parenting
- Potty talk
- Separation anxiety
- Race consciousness
- Creating house rules
- Your family
- Parenting as a team
- Being more playful
- LGBTQIA+ parents
- Working-parent guilt
Menopause
When a person’s menstrual cycle ends, they'll go into what’s called menopause. When this happens, they’ll experience hormonal shifts that can cause physical and mental changes.
Early menopause and menopause support
Maven’s Menopause support program provides holistic and specialized support to those experiencing the symptoms of both menopause and early menopause. It gives your employees access to expert advice, recommendations to specialists, educational resources and an online community of others walking similar paths.
Support includes:
- Early identification of menopausal symptoms and treatment guidance
- Virtual coaching and second opinions from specialists when you need it
- Dedicated mental health support throughout the menopausal journey
- Guided education, personalized to each member's needs
- In-app communities to connect with others in the same stage of life
Complete digital experience:
- Virtual access to clinical coaches who can address your employees’ needs
- Educational materials available on the member dashboard and easily searchable
- Drop-in groups available to connect with others experiencing similar symptoms
Connect with us
Contact your sales representative or agent today to get started with the Family Building and Women’s Health Support Solution.
Maven is an independent company supporting Blue Cross Blue Shield of Michigan and Blue Care Network by providing family building and women’s health support services.
*These programs don’t change your medical benefits, they’re additional support for your employees and their families. If you purchase Family Building, we recommend that you review your benefits related to these support topics with your sales representative or agent to see if health plan modifications are necessary. Benefit enhancements aren’t included in the cost of these support programs.
1. Maven book of business 2022
3. The Influence of Antenatal Partner Support on Pregnancy Outcomes - PMC (nih.gov)