For Employers: What Is the Win by Losing Weight Loss Challenge?

Win by Losing is a weight loss competition sponsored by Blue Cross Blue Shield of Michigan. It helps you and your employees support each other while getting healthy. Any company that offers Blue Cross insurance can compete and your employees don't have to be Blue Cross members in order to participate.

We host Win by Losing competitions twice a year. 


During registration, there will be a Register button at the top of the Win by Losing page. You’ll select a team captain who will enter your company name, the number of participating employees and the total starting weight of your team. A company can have more than one team, but each team must have a minimum of two people.

How it works

We divide teams into four divisions based on the number of participants.

  • 10 or fewer
  • 11 to 29
  • 30 to 59
  • 60 or more

Each Friday, team captains will go to the Win by Losing page and choose the Submit Weight Loss button. Captains enter the pounds the team lost or gained for the week. At the end of the competition, the team with the largest percentage of weight loss in each division wins a trophy.


The program toolkit is found on the Win by Losing page. There are original meditations, recipes created by a registered dietitian and communications for your employees. In addition, team captains receive a weekly email with weight loss tips and ideas to share with the team.

Blue Cross members get some extra resources through their online account. After logging in to, they can:

  • Complete a health assessment
  • Get personalized tips from the Balance® and Nourish® coaching programs 
  • Find exclusive discounts on healthy products and services through Blue365®.

Go to for upcoming contest dates and registration.

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