Community Responsibility

Blue Cross Blue Shield of Michigan partners with organizations on programs that encourage healthy living trends, increase access to quality health care and address and improve health outcomes.
A group of young children embrace
A group of young children embrace

Ready to help

Our Community Responsibility team works arm-in-arm with nonprofit organizations which share our goals of improving individual and community well-being, and helping ensure access to quality health care for all Michigan residents. Through these relationships, we proudly demonstrate our commitment to being a trusted community partner, and always ready to help.

Hockey players pose on the ice at the Shocks and Saves Charity Hockey game.

From the heart: Great Lakes Bay event raises critical funding in support of cardiac health awareness and local access to AEDs

On Feb. 7 Blue Cross sponsored CMU Medicine’s 18th annual Shocks® and Saves® Charity Hockey game at the Dow Events Center in Saginaw. A signature program of CMU’s Pulse 3 Endowment, the event raises money for the purchase and placement of automated external defibrillators, or AEDs, and hands-only CPR and AED training. 

Shocks and Saves is a light-hearted hockey game between area first responders – EMTs, paramedics, fire and police and local doctors – who get some help on both sides from Red Wing alumni and other NHL veterans. Intermissions feature hands-only CPR demonstrations and recognize and celebrate local cardiac-incident survivors and their heroes – saved by the very devices the organization helps place.

Since its inception, Shocks and Saves has raised over $1 million and placed nearly 500 AEDs in churches, community centers, sports venues and schools throughout the Great Lakes Bay region. They’ve also trained over 30,000 people in bystander CPR, thereby supporting numerous area schools in becoming MI HEARTSafe School credentialled. Blue Cross is proud to support Pulse3/Shocks and Saves as a longtime partner and sponsor.

Blue Cross presents annual Winter Warm-Up 5k Training Program to encourage Mid-Michigan residents to get outside and move

Winter’s chill and darker days can easily get in the way of motivation, but with each new year, there’s also new opportunity to take better care of ourselves. On Jan. 26, Blue Cross Blue Shield of Michigan and the Community Partners in Health kicked off our annual Winter Warm-Up, an eight-week 5K training program. The program offers bi-weekly, action-packed sessions led by certified Good Form Running and Walking experts from the Playmakers Fitness Foundation.

Over 700 participants of all ages and abilities registered for the free program, receiving weekly tips on safe training and nutrition while building camaraderie along the way. Meet-up sessions were held in Holt, Delta Township, DeWitt, Lansing, Meridian Township, Michigan State University in East Lansing and in St. Johns. The program wrapped up on March 21, with a 5K walk/run at Hawk Island Park in Lansing, where participants and program partners celebrated everyone’s healthy lifestyle achievements and the many new friendships formed along the way.

The Winter Warm-Up is just one of the many annual, statewide programs and partnerships sponsored by Blue Cross, through our mission to help improve the health and wellness of Michigan’s residents and communities.   

Runners compete at the Winter Warm-Up 5K.
Cancer prevention toolkit pdf

Blue Cross releases 2025 Cancer Prevention Toolkit

Blue Cross’ Cancer Prevention Toolkit provides comprehensive communication resources on lifesaving, preventive screenings for breast, prostate, colorectal and cervical cancers. We welcome partners and all stakeholders to download its series of messages, graphics and screening timelines for sharing with your own networks to help amplify cancer prevention awareness.


A statewide presence

Blue Cross volunteers smile at an event.

Corporate volunteer program

Blue Cross employees have a long history of volunteering in communities across Michigan. Each year, thousands of employees donate their time to support events and projects that contribute to the health and vitality of Michigan. Our executives are also involved throughout Michigan, with many taking part in an Executive Volunteer Program that matches Blue Cross leaders to the boards of several statewide nonprofit organizations. If you're interested in recruiting a team of Blue Cross volunteers for your event, please contact us.

A regional oversight map.

Connect with a team member near you

Blue Cross Blue Shield of Michigan Community Responsibility has dedicated team members in all parts of the state. Our Statewide Staff Map (PDF) can help you connect with the representative in your area.

 

Interested in learning more?

Our Community Outreach and Community Responsibility Reports provide detailed information on Blue Cross’ community commitments throughout Michigan.

Cover images of Community Outreach and Responsibility reports.

Community reports

2024 Community Outreach Report (PDF)

2023 Community Outreach Report (PDF)

2022 Community Outreach Report (PDF)

Request a contribution

All requests must be from Michigan-based 501(c)(3) organizations working to improve health and health care in Michigan. We accept applications for corporate contributions throughout the year. Please review our contribution guidelines before applying. 

Get started

Blue Cross Blue Shield of Michigan welcomes contribution requests throughout the year from Michigan-based and focused 501(c)(3) organizations seeking funding for programs and activities that:

  • Enhance the quality of life for Michigan residents in Michigan communities
  • Promote good health in diverse populations, and among youth and seniors
  • Improve community health by removing barriers to access of care and quality of care
  • Address specific health needs through encouraging healthy lifestyles and behaviors

Corporate contributions will not be normally made for the following:

  • In the name of any past or current employee to nonprofit organizations
  • Alumni associations
  • Individual scholarships
  • University or college chairs
  • Endowments of any kind
  • Any programs outside of Michigan
  • Organizations devoted exclusively to research projects
  • Political organizations or sectarian programs for religious purposes
  • Group travel expenses
  • Extracurricular school activities such as sports, band, etc.
  • Community sports leagues
  • Fund-raising activities related to individual sponsorships such as walk-a-thons, etc.
  • Capital campaigns