We're Michigan's leading health insurance company and we've been recognized for our achievements. We've received awards for our innovative health care programs, diversity and inclusion, community leadership and dedication to our customer experience. Here are the most recent awards.

J.D. Power

The U.S. Commercial Member Health Plan Study measures satisfaction among members of 147 health plans in 22 regions throughout the United States by examining six factors (in alphabetical order): billing and payment; cost; coverage and benefits; customer service; information and communication; and provider choice. The study also measures several other key aspects of the experience and member engagement.

  • Highest Member Satisfaction among Commercial Health Plans in Michigan, 2018, 2020 and 2022

Best Achievement of Operational Excellence in Healthcare

The Business Transformation & Operational Excellence Awards were established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. 

  • Best Achievement of Operational Excellence in Healthcare, 2019

Stevie Awards

There are seven Stevie Award programs each with their own focus, categories and locations. The program for U.S. companies is the American Business Award. The award recognizes U.S. companies for their achievement in web development, app development, video production and corporate communications.

  • Bronze, Mobile App: Health category, 2018

Webby Awards

Around the world, the Webby Awards are considered to be the internet's highest honor. 

  • Honoree, Mobile Sites and Apps: Services and Utilities, 2018

Digital Health Awards

The Digital Health Awards recognize high-quality digital health resources for consumers and health professionals. 

  • Gold, Digital Health Award: Mobile App 2017
  • Silver, Digital Health Award, 2015
  • Bronze, Best Digital Health Resources, 2014

eHealthcare Leadership Awards

This leading program awards best websites for improvements and initiatives in health care. 

  • Platinum, Best Mobile App, 2017
  • Silver, Best Digital Communications in Health Care, 2014

Web Marketing Association WebAwards

These awards recognize outstanding achievement in web development.

  • Outstanding Achievement in Web Development, Outstanding Website, 2015
  • Health Care Standard of Excellence and the Insurance Standard of Excellence, 2013, 2014 

APEX Awards

The APEX Awards honor excellence in graphic design, editorial content and overall effectiveness in communications.

  • Publication Excellence Award, 2015

ClearMark Awards

Sponsored by the Center for Plain Language, the Clearmark Awards recognize government, private and non-profit companies for clear writing. 

  • Best Non-Profit Website, Award of Distinction, 2015

Ragan Communication’s Health Care Marketing and PR Awards

We received an honorable mention for best website. Ragan's awards are the most prestigious in the PR and corporate communications industry. 

  • Honorable Mention, Best Website, 2015

Customer Experience Innovation Awards

The 300-square-foot mobile, interactive Customer Experience Room won the 2013 CX Innovation Award from the Customer Experience Professionals Association.

  • CX Innovation Award, 2013

Forrester Outside In Awards

The Forrester Outside In Awards recognize companies who apply a disciplined approach to customer experience.

  • Excellence in Customer Understanding, 2013

Best of Blue Awards from the Blue Cross Blue Shield Association

Applications are judged by Harvard Medical School, Department of Health Care Policy. In 2011, Blue Cross Blue Shield of Michigan received the following awards:

  • BlueWorks Award: Michigan Bariatric Surgery Collaborative Quality Initiative and Michigan Surgery Quality Collaborative, 2011
  • Best of Blue Clinical Distinction Award: Michigan Bariatric Surgery Collaborative Quality Initiative, 2011
  • Best of Blue Clinical Distinction Award: Michigan Surgical Quality Collaborative, 2011 
  • Best of Blue Clinical Distinction Award: Improving Oncology Practice Care Quality, 2011