Win by Losing Weight Loss Challenge

You and your coworkers can join our Win by Losing Weight Loss Challenge

Blue Cross Blue Shield of Michigan believes in supporting your health goals. That's why we've created the Win by Losing weight loss challenge — a free competition that helps you lose weight while having fun and earning bragging rights. 

Win by Losing is available to all of our group customers, whether you have one employee or 10,000. The contest has two rounds of competition every year — one from February to April and another from September to November.

The 2021 Winter Win by Losing competition has begun!

Keep the following dates in mind while you lose weight as a team. Team captains should submit their team's total weight loss, or gain, every Friday by 5 p.m. Team captains can also still register, too! Just contact Catherine Passmore at 248-459-3301 or Good luck in the competition!

Important dates

  • September 20: Competition begins
  • November 19: Last day of competition

A winner is selected in each team size category based on the total percentage of weight loss. Winning teams receive a trophy, Win by Losing water tumblers and ultimately, the coveted bragging rights. We're excited to bring you the 25th Win by Losing Competition.

Got questions? Catherine Passmore has the answers. Contact her at 248-459-3301 or

Disclaimer of Warranties and Limitation of Liability: The contents of this program and toolkit are provided to you for educational and informational purposes only, on an as-is basis, without warranty of any kind. The program and toolkit content is neither intended nor shall be deemed by you to be medical advice and is not necessarily the view of Blue Cross Blue Shield of Michigan. Always consult your physician before starting any exercise or diet program. Blue Cross Blue Shield of Michigan expressly disclaims any and all warranties, express or implied, including warranties of merchantability and fitness for a particular purpose. Blue Cross Blue Shield of Michigan disclaims and you release Blue Cross Blue Shield of Michigan from any and all damages, regardless of legal theory, that may be incurred by you from this program's and toolkit's content. By viewing or accessing this program and toolkit, you acknowledge that you are bound by this Disclaimer of Warranties and Limitation of Liability.