Coordinated Care Advocate

The Coordinated Care Advocate offering builds upon both Coordinated Care Core and Coordinated Care Navigator and provides an integrated, digitally enabled clinical and servicing solution for your employees and their families. The Advocate offering goes above and beyond the traditional transactional customer service model to address every health care need. Through Member Advocates who provide proactive recommendations and deeper integration between programs and benefits, your employees will be taken care of better than ever before.

Member Advocates are the next generation of customer service. They understand the benefits and programs available to your employees and use that knowledge to provide a high-touch, personalized experience. Member Advocates are trained and empowered to address the needs of your employees, eliminating their hassles, and resolving all questions and needs - leaving them with no homework. This approach not only simplifies the health care and benefits experience, but also drives greater engagement and utilization of benefits. 

With Advocate, Blue Cross will also perform outbound engagement to help close important care gaps. This outbound engagement helps provide your employees with an enhanced, personalized customer experience which leads to better health outcomes.  

Here's what you can expect with Advocate:

• Advocates do the work for you to make your life easier and simplify the health care and benefits experience for your employees and their families
• A simplified experience for your employees to drive higher satisfaction
• Greater employee engagement and utilization of benefits for better health outcomes and reduced spend

Blue Cross Coordinated Care is powered by advanced technology to deliver your employees a streamlined, personalized experience.

Member Snapshot
The Member Snapshot provides Blue Cross with a comprehensive, personalized view of each member using a cloud-based data and informatics infrastructure.

Advanced Analytics
Advanced analytics generate proactive recommendations based on care gaps and other advocacy and health care journeys.

BCBSM Coordinated Care App
Offers personalized recommendations, simple connections to care teams and curated health and benefit content to support your employees’ needs.

Integrated Suite of Digital Tools
Our integrated suite of digital tools, through a Blue Cross member account at bcbsm.com and the Blue Cross mobile app, allow users to search for health care providers, review their benefits, estimate costs and research sites of care.