Win by Losing Weight Loss Challenge

You and your coworkers can join our Win by Losing Weight Loss Challenge

Blue Cross Blue Shield of Michigan believes in supporting your health goals. That's why we've created the Win by Losing weight loss challenge — a free competition that helps you lose weight while having fun and earning bragging rights. 

Win by Losing is available to all of our group customers, whether you have one employee or 10,000. The contest has two rounds of competition every year — one from February to April and another from September to November.

The Fall 2019 Win by Losing competition has ended.

Please join us in congratulating our winning teams:

  • 10 and Under Participating Employees: FNST-CUAUTLA - FST-CUAUTLA-MÚSCULOS EN REPOSO EN ACCIÓN
  • 11-29 Participating Employees: Legacy LLC - F.L.A.S.H. (Fit Legacy Always Stay Healthy)
  • 30-59 Participating Employees: Magna Exteriors Belvidere - MEB Meltaways
  • 60+ Participating Employees: AJM Packaging Corporation - Team "Paper Thin"

We are gearing up for an early Spring 2020 Win by Losing Contest. Please begin nominating a team captain and see how easy it is to register.

How to register

Registration for the nine-week competition is easy. Your company will need to pick a team captain who’ll submit:

  • Your company name
  • Your team name (can be the same as your company name)
  • The number of participating employees
  • Total group starting weight, which we’ll use as the starting point to track your company’s progress. Your captain will submit your total weight loss each Friday by 5 p.m.

Important dates

  • Monday, January 27 — Win by Losing registration opens up – you have this entire week to sign up your team(s)
  • Monday, February 3 — Competition begins
  • Friday, February 7 — Submit total team pounds lost for Week 1 by 5 p.m.
  • Friday, April 3 — Last day of competition

A winner is selected in each team size category based on the total percentage of weight loss. Winning teams receive a trophy, Win by Losing water tumblers and ultimately, the coveted bragging rights.

Got questions? Lisa Ensign has the answers. Contact her at 313-448-1066 or

Disclaimer of Warranties and Limitation of Liability: The contents of this program and toolkit are provided to you for educational and informational purposes only, on an as-is basis, without warranty of any kind. The program and toolkit content is neither intended nor shall be deemed by you to be medical advice and is not necessarily the view of Blue Cross Blue Shield of Michigan. Always consult your physician before starting any exercise or diet program. Blue Cross Blue Shield of Michigan expressly disclaims any and all warranties, express or implied, including warranties of merchantability and fitness for a particular purpose. Blue Cross Blue Shield of Michigan disclaims and you release Blue Cross Blue Shield of Michigan from any and all damages, regardless of legal theory, that may be incurred by you from this program's and toolkit's content. By viewing or accessing this program and toolkit, you acknowledge that you are bound by this Disclaimer of Warranties and Limitation of Liability.