Win by Losing Weight Loss Challenge

You and your coworkers can join our Win by Losing Weight Loss Challenge

Blue Cross Blue Shield of Michigan believes in supporting your health goals. That's why we've created the Win by Losing weight loss challenge — a free competition that helps you lose weight while having fun and earning bragging rights. 

Win by Losing is available to all of our group customers, whether you have one employee or 10,000. The contest has two rounds of competition every year — one from February to April and another from September to November.

How to register

Registration for the Winter 2021 Win by Losing competition opens on Jan. 18. Team captains have one week to register for the competition. Please be prepared to submit your team's weight loss, or gain each Friday by 5 p.m.

You will need the following information to register your team(s):

  • Company name
  • Team name
  • Total number of participants
  • Total team starting weight

If you have any questions, feel free to contact Lisa Ensign at 313-448-1066 or you may email us at

Important dates

  • Jan. 18: Registration begins - open for one week
  • Jan. 25: Competition starts
  • March 26: Competition ends

Ready to sign up?

Get started with Win by Losing.

Disclaimer of Warranties and Limitation of Liability: The contents of this program and toolkit are provided to you for educational and informational purposes only, on an as-is basis, without warranty of any kind. The program and toolkit content is neither intended nor shall be deemed by you to be medical advice and is not necessarily the view of Blue Cross Blue Shield of Michigan. Always consult your physician before starting any exercise or diet program. Blue Cross Blue Shield of Michigan expressly disclaims any and all warranties, express or implied, including warranties of merchantability and fitness for a particular purpose. Blue Cross Blue Shield of Michigan disclaims and you release Blue Cross Blue Shield of Michigan from any and all damages, regardless of legal theory, that may be incurred by you from this program's and toolkit's content. By viewing or accessing this program and toolkit, you acknowledge that you are bound by this Disclaimer of Warranties and Limitation of Liability.