Win by Losing Weight Loss Challenge

You and your coworkers can join our Win by Losing Weight Loss Challenge

Blue Cross Blue Shield of Michigan believes in supporting your health goals. That's why we've created the Win by Losing weight loss challenge — a free competition that helps you lose weight while having fun and earning bragging rights. 

Win by Losing is available to all of our group customers, whether you have one employee or 10,000. The contest has two rounds of competition every year — one from February to April and another from September to November. A company can have as many teams as they want – with as many participants on a team as they choose (with a minimum of 2 people per team).


We are proud of all of our spring Win by Losing competition participants. We understand during these challenging times, it’s even more difficult for people to make healthy changes. As a result, we would like to recognize each of our teams and every participant for embarking on Round 22 of our competition. Each of you have committed to improving your health and that is celebration-worthy. Congratulations to everyone!

This round’s competitors worked hard, and it shows on the scale with a combined weight loss of 12,803 pounds. Since we launched the competition in 2009, participants have lost more than 187,000 pounds total. We would like to take a moment to further celebrate the teams that landed at the top of our leaderboards in each size category.

These teams led the competition. Hats off to our winning teams:

  • 10 and under employees: Legacy LLC - F.L.A.S.H.
  • 11 to 29 employees: Josh's Frogs - TOAD-LLY FIT
  • 30 to 59 employees: General Dynamics - JSMC
  • 60 or more employees: Bay Human Services - Bay Active

Important dates for the upcoming Fall competition:

  • Monday, September 14: Win by Losing registration opens up – you have this entire week to sign up your team(s)
  • Monday, September 21: Competition begins
  • Friday, September 25: Submit total team pounds lost for Week 1 by 5 p.m.
  • Friday, November 20: Last day of competition

Got questions? Lisa Ensign has the answers. Contact her at 313-448-1066 or

Disclaimer of Warranties and Limitation of Liability: The contents of this program and toolkit are provided to you for educational and informational purposes only, on an as-is basis, without warranty of any kind. The program and toolkit content is neither intended nor shall be deemed by you to be medical advice and is not necessarily the view of Blue Cross Blue Shield of Michigan. Always consult your physician before starting any exercise or diet program. Blue Cross Blue Shield of Michigan expressly disclaims any and all warranties, express or implied, including warranties of merchantability and fitness for a particular purpose. Blue Cross Blue Shield of Michigan disclaims and you release Blue Cross Blue Shield of Michigan from any and all damages, regardless of legal theory, that may be incurred by you from this program's and toolkit's content. By viewing or accessing this program and toolkit, you acknowledge that you are bound by this Disclaimer of Warranties and Limitation of Liability.