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April 2025

Use our new online tool to enhance your provider directory listing

Blue Cross Blue Shield of Michigan now offers Enhanced Provider Data, an online tool available on our provider portal designed to help you strengthen your Blue Cross and Blue Care Network provider directory listing. If you are an independent provider not affiliated with a large health system, you can use Enhanced Provider Data to include additional, personalized information to help patients seeking care better understand you and your practice, including:

  • A recent photo
  • Languages spoken
  • Your philosophy of care
  • A link to an online video
  • An online booking URL

How to access

To access the Enhanced Provider Data online tool, follow these steps:

  1. Log in to our provider portal at availity.com.**
  2. Click on Payer Spaces on the menu bar, and then click on the BCBSM and BCN logo.
  3. Under the Applications tab, click on the Enhanced Provider Data tile.

  1. Click Submit to continue.
  2. For complete information on how to use the tool, as well as a list of Frequently Asked Questions, click Enhanced Provider Data Guide (PDF).


Only independent providers can access Enhanced Provider Data

If you’re affiliated with a large health system, your provider directory data may already include these enhanced data points, and you won’t be able to modify or add information using the Enhanced Provider Data tool. Health systems providing enhanced data on behalf of their physicians participating include:

  • Beacon Health System
  • Corewell Health
  • Bellin Health
  • Munson Health

If your health system isn’t listed and you’re not sure whether it participates, send an inquiry to providersearch@bcbsm.com.

**Blue Cross Blue Shield of Michigan and Blue Care Network don’t own or control this website.

Availity® is an independent company that contracts with Blue Cross Blue Shield of Michigan and Blue Care Network to offer provider portal and electronic data interchange services.

No portion of this publication may be copied without the express written permission of Blue Cross Blue Shield of Michigan, except that BCBSM participating health care providers may make copies for their personal use. In no event may any portion of this publication be copied or reprinted and used for commercial purposes by any party other than BCBSM.

*CPT codes, descriptions and two-digit numeric modifiers only are copyright 2024 American Medical Association. All rights reserved.