We’re continuing our yearly flu shot campaign

Each year Blue Cross Blue Shield of Michigan and Blue Care Network launch a flu shot campaign geared toward members, group customers, the public and health care providers. This year is no different.

Throughout the entire flu season, we’re using our various communication channels to encourage everyone to get their annual flu shot. You may see flu shot content on Blue Cross social media channels, blogs, news articles and more.

Messages for our members

We’re sending emails and direct mail from October to January to our members who haven’t yet received a flu shot. Here are some of our key messages for members:

• Don’t wait, check the flu shot off your to-do list today. It’s a service that can take five minutes and can save you five days.
• A flu shot is a safe, quick and convenient way to keep you healthier this season.
• Flu strains vary from year to year, and flu shots are proven to be one of the most effective measures against the virus.
• Get your flu shot at your next scheduled doctor’s appointment.
• If you’ve already received your flu shot this year, encourage your friends and family to get one as well to better protect themselves.
• It’s not too late to get one at any point during peak season.

Our campaign is expected to reach people of all ages.

What you can do

We encourage you to continue discussions with your patients about the importance of a yearly flu shot and suggest they get one as soon as possible when they’re at your office or at their next scheduled appointment.

More information on flu and pneumonia shots for members with Blue Cross or BCN coverage is available at bcbsm.com/preventflu and bcbsm.com/medicareflushot. You’re welcome to share the information on these sites with your patients.