Blues Medicare Advantage website redesigned to improve customer experience

The Blues recently launched its redesigned Medicare website, bcbsm.com/medicare, to enhance the customer experience for people who shop for Medicare plans.

Key improvements include:

• A new contemporary user interface
• Information about Blue Cross Blue Shield of Michigan and Blue Care Network Medicare plans on one site
• Simplified site navigation that makes it easier to find information about our Medicare plans
• Easy-to-understand content
• Faster and more effective search tools
• A new Medicare 101 tutorial and help center that provide answers to the most commonly asked questions

The site’s helpful tools include:

• The search tool on the home page. Just enter a simple keyword or phrase in the bar in the upper-right corner
• The bottom of each page provides direct links to all the pages on the site.
• The “contact us” link on each page has contact information for both group and individual members.

Over the next few months, the Blues’ Digital Experience team will work with Medicare business units to update the site in time for the 2015 enrollment period.

Site access is available to Medicare insurance shoppers, including those who are aging in, potential Medicare group customers, current members, providers, employers, agents and the general public.

If you have any problems accessing the site, call 1-877-258-3932.