SMS Help Center

Welcome to the Blue Cross Blue Shield of Michigan text message program. Texts about our products and services will come from code 23537.

Person on phone

About text messaging

We need permission to send you texts. If you get them, you’ve registered or opted in.

Frequency and types
You'll receive no more than 10 messages a month about Blue Cross news, event information and educational resources.

Cost and details
Standard text message rates apply. Check with your carrier for rate details.

To cancel or opt out of the service, reply or text STOP to 23537. There’s no option for receiving some messages while canceling others. Canceling will remove you from all future messaging from Blue Cross. Once we’ve received your request, we’ll send you one more text to confirm your cancellation.

We respect your right to privacy. Review our privacy policy.

Terms and conditions of use
Find out more about our terms and conditions.

Contact us
You can return to the help page at any time by texting HELP to 23537. For additional help, email or call 1-888-417-3479 .