Buying Health Insurance
Shopping for health insurance?
Whether you're a recent college graduate buying insurance for the first time or an employee transitioning from your company’s insurance plan to one of your own, we're here to help you choose the right coverage for you and your family.
Before you purchase a plan, you’ll want to find out what kind of plan works best for your individual health and financial needs. Select a topic below to learn before you buy.
You can also find plan information under our individual and family plans.
Frequently asked questions
- What is the difference between group and individual coverage?
Learn how group and individual coverage are different so you can choose the right health insurance plan. - How to purchase individual health insurance
Find out how we can help you make sense of your options when it comes to buying health insurance. - Buying Individual Health Insurance FAQ
If you’re in the market for individual health insurance, these frequently asked questions will help you understand the differences between our plans. - How can I lower my health insurance cost?
Learn what steps you can take to save money on health insurance. - How can I know I'm purchasing the right health insurance policy?
Get information about our insurance plans so you can make the best decisions about your health. - How to purchase the right Flexible Blue II policy
If you're shopping for individual health insurance, get the information you need to decide which Flexible Blue plan is best for you. - Health Coverage Tax Credit FAQ
Learn more about the Health Care Tax Credit, or HCTC, and see if you qualify. - How to use Coverage Advisor
If you are shopping for health insurance plans, learn how Coverage Advisor can help you choose the health care plan that’s right for you.
Plan documents and forms
- Blue Cross Blue Shield of Michigan Application for Individual Coverage
Fill out this application to get started with one of our PPO plans for individuals and families.
Calculators and tools
- AskBlue
AskBlue is an interactive tool that guides you through the process of figuring out which health care plan is right for you. - Coverage Advisor
Coverage Advisor helps you compare the cost of different plans and gives you personalized results based on how much you expect to use your health care in the coming year.

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