Buying Health Insurance

Shopping for health insurance?

Whether you're a recent college graduate buying insurance for the first time or transitioning from your company’s insurance plan to one of your own, we're here to help you choose the right coverage for you and your family.

Looking for specific plan information? See our individual and family plans.

How individual health insurance works

If you're used to getting insurance through an employer, buying your own is a change. Health care reform also changed individual and family health coverage. We'll help you understand it better so you can make the right choice.

Making insurance more affordable

Most people are now required by the Affordable Care Act to have health insurance. The good news is if you buy your own health coverage, there are ways to make it more affordable. Find out how below.

Before you buy a plan

Get the information and tips you need to find the best health coverage for you and your family before you shop.

After you buy a plan

Find out about what we do and steps you can take after you've purchased your health coverage.

Tools you'll need

These resources will help you apply for a plan, find a plan that fits you and your family and learn if you're eligible for a subsidy that lowers your costs.

  • Subsidy Estimator
    If you buy your own health insurance, this tool will help you figure out if you can get help paying for it.
  • Confirmation of Qualifying Life Event Form
    If you buy your own health coverage and are applying for a Blues plan because of a qualifying life event, fill out this form and send it in with your application.
  • Application for Individual Coverage
    Fill out this application to enroll in one of our plans for individuals and families.
  • AskBlue
    AskBlue is an interactive tool that guides you through the process of figuring out which health care plan is right for you.

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