We're Michigan's leading health insurance company and we've been recognized for our achievements. We've received awards for our innovative health care programs, diversity practices, community leadership and dedication to our customer experience. Here are the most recent awards.
Web Marketing Association WebAwards
We won two awards: the Health Care Standard for Excellence and the Insurance Standard of Excellence.
The Web Marketing Association recognizes outstanding achievement in website development with the WebAwards. Our approach to a good user experience contributed to winning these awards.
Forrester Outside In Award
We received an award for excellence in Customer Understanding from Forrester Research.
The Forrester Outside In Awards recognize companies who apply a disciplined approach to customer experience. Our programs contributing to customer understanding include the Customer Experience Room, Listening Posts, Learning Maps and the KnowIt site.
Customer Experience Innovation Award
The 300-square-foot mobile, interactive Customer Experience Room won the 2013 CX Innovation Award from the Customer Experience Professionals Association.
The award recognizes new practices that improve customer experience, result in strong business impact and advance the field of customer experience for other organizations.
Top regional honors for diversity
Blue Cross Blue Shield of Michigan was the only company from the state in 2012 to make DiversityInc’s Top 10 Regional Companies list for diversity management. We also:
- Placed fifth in Diversity MBA magazine's Fifty Out Front for Diversity Leadership: Best Places for Diverse Managers to Work.
- Were recognized as one of 25 noteworthy companies nationally by DiversityInc.
Best of Blue Awards from the Blue Cross and Blue Shield Association
Applications are judged by Harvard Medical School, Department of Health Care Policy. In 2011, Blue Cross Blue Shield of Michigan received the following awards:
- BlueWorks Award: Michigan Bariatric Surgery Collaborative Quality Initiative and Michigan Surgery Quality Collaborative (for combined efforts)
- Best of Blue Clinical Distinction Award: Michigan Bariatric Surgery Collaborative Quality Initiative
- Best of Blue Clinical Distinction Award: Michigan Surgical Quality Collaborative
- Best of Blue Clinical Distinction Award: Improving Oncology Practice Care Quality
The Spirit of Collaboration Award
Blue Cross Blue Shield of Michigan was recognized with the Michigan Cancer Consortium's highest honor for its work in leading three collaborations that improve cancer diagnosis and care in Michigan.