Man Up! For Better Health

Crowd gathering at man up for better health eventThe partnership: Blue Cross Blue Shield of Michigan, 100 Black Men of Greater Detroit Inc., and the American Cancer Society

The place: Detroit

The participants: African-American men and their families

The plan: To fight prostate cancer by encouraging men to visit a doctor, get tested and learn about prevention. More than 100 trained volunteers take this important message into barbershops, churches, community meetings and other sites.