Blues Community Challenge
These wellness competitions encourage teams to compete against each other to see who can log the most "miles" of physical activity. No matter which team comes out ahead, getting healthier makes everyone a winner.
Body & Soul and the Blues Community Challenge
The partnership: Blue Cross Blue Shield of Michigan and the American Cancer Society
The place: Metro Detroit, Flint and Grand Rapids
The participants: Members of African-American churches
The plan: To decrease the risk of cancer and other chronic diseases. The faith-based, 10-week competition combined pastoral leadership, educational activities and the church environment. More than 30 churches and 1,000 individuals participated.
Let’s Get Moving Blues Community Challenge
The partnerships: Blue Cross Blue Shield of Michigan and the Sault Tribe Strategic Alliance for Health
The place: Eastern Upper Peninsula
The participants: Members of four tribal communities
The plan: Teams received grants from Blue Cross Blue Shield of Michigan to enhance physical fitness programs in their community. At the end of the eight weeks, more than 500 participants collectively logged more than 116,000 "miles" of physical activity, nutrition and other healthy behaviors.
Winter Warm-Up and the Blues Community Challenge
The partnership: Blue Cross Blue Shield of Michigan, Community Partners in Health
The participants: Residents of Charlotte, East Lansing, Grand Ledge, Lansing, Williamston, Delhi Township, Delta Township, Lansing Township, City of St. Johns
The place: Greater Lansing
The plan: Teams competed for grants to support public health and wellness projects in their community. Winter Warm-Up, a free, eight-week walking program through Community Partners in Health, was the perfect match. It encourages people to exercise more and eat healthier. It also provides blood pressure checks and wellness information.