Last year, through combined donations from Blue Cross, the BCBSM Foundation and employee fundraising, Blue Cross contributed almost $100,000 in support of Alzheimer’s. Employees donated to fundraising walks and participated in learning sessions to better understand the lives of those living with Alzheimer’s as well as their caretakers. The company sponsored related community programs throughout the state, and worked with statewide stakeholders to turn more than 40 Michigan landmarks “purple” (Alzheimer’s signature color for those living with the disease) on June 21, Alzheimer’s annual “Longest Day” awareness campaign.