Web Standard of Excellence

Web Marketing Association WebAwards

We won two awards: the Health Care Standard for Excellence and the Insurance Standard of Excellence.

The Web Marketing Association recognizes outstanding achievement in website development with the WebAwards. Our approach to a good user experience contributed to winning these awards.

CX Innovation Awards 2013 logo

Customer Experience Innovation Award

The 300-square-foot mobile, interactive Customer Experience Room won the 2013 CX Innovation Award from the Customer Experience Professionals Association.

The award recognizes new practices that improve customer experience, result in strong business impact and advance the field of customer experience for other organizations.

Forrester Research recognized Blue Cross Blue Shield of Michigan for excellence in Customer Understanding.

Forrester Outside In Award

We received an award for excellence in Customer Understanding from Forrester Research.

The Forrester Outside In Awards recognize companies who apply a disciplined approach to customer experience. Our programs contributing to customer understanding include the Customer Experience Room, Listening Posts, Learning Maps and the KnowIt site.