Lynda Rossi

Photograph of Lynda RossiExecutive Vice President of Strategy, Innovation and Public Affairs

Lynda Rossi is the Executive Vice President of Strategy, Innovation and Public Affairs. In this role, Lynda is the senior management lead, shaping BCBSM’s enterprise strategy and innovation agenda. Under Lynda’s leadership, BCBSM has entered new markets, expanded lines of business, and acquired key assets to further the organization’s long-term strategy. She continues to focus her efforts on creating strategic partnerships both within and outside of the Blues System. She's also responsible for managing relationships with regulators at federal, state and local levels of government as well as protecting and growing BCBSM’s brand presence.