Blue Cross Blue Shield of Michigan and the Detroit Regional Chamber partner to host ‘Be Covered, Be Confident Health Resources and Enrollment’ event

All-encompassing resource and enrollment event helps individuals and small businesses navigate ACA

March 4, 2014

DETROIT — With less than a month to enroll in a health plan, Blue Cross Blue Shield of Michigan and Blue Care Network are partnering with the Detroit Regional Chamber’s MI Health Answers program to host “Be Covered, Be Confident.” This free health expo will be held March 15 at the Christian Tabernacle Church, 26555 Franklin Road in Southfield, from 10 a.m. to 3 p.m. March 15 is the last day for individuals to enroll in coverage with an April 1 effective date. People enrolling after March 15 will have to wait until May 1 for coverage.

This education and enrollment event is focused on individuals who don’t qualify for Medicaid or Medicare, and small business employers, and will give both the opportunity to learn about health care reform and insurance coverage options from experts on the topic. This free event is open to the public, and will offer kids activities, refreshments, giveaways and personal wellness checks for all attendees.

In order to personalize service and provide each attendee with the most relevant information possible, participants interested in learning more about or enrolling in health plans will be helped based on their unique financial and health needs.  Here’s how:

  • Subsidy Eligibility: Individuals will start at the subsidy check station where they will gain a better understanding of whether or not they might be eligible for financial assistance on the marketplace. Individuals are encouraged to text “4Subsidy” to 222-752 or visit to see if they qualify for lower costs prior to attending the event.
  • Exploring Plan Options: Individuals will learn about health plans and discuss which plans may best fit their needs with the help of a health insurance expert.
  • Enrolling in a Health Plan: Blues agents certified to navigate the marketplace will be available to enroll individuals on-site or to set up an appointment for a later date.  Individuals ready to enroll should have their estimated 2014 income and employer coverage information on hand. For more information on what consumers need to enroll, visit

Small business owners and decision-makers will have a variety of resources to help them weigh health benefit options and make an informed decision for their employees and business. Though the employer mandate has been delayed for both large and mid-sized businesses, the health insurance landscape has changed dramatically. 

To help business decision-makers become more prepared to make health benefits choices, Be Covered Be Confident subject matter experts will provide:

  • A series of brief seminars on health care reform topics relevant to small businesses.
  • On-site access to law, accounting, benefits consulting and wellness advisors.
  • The opportunity to speak with licensed health insurance professionals who can advise regarding your health benefits scenario.
  • Resources for employees with health insurance questions who may need to speak with a health insurance agent specializing in individual and family sales.

For more information on the event, visit For more information on ACA individual plan options, visit For general or business-specific information about the ACA, visit  

About Blue Cross Blue Shield of Michigan

Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit and

About the Detroit Regional Chamber

Serving the business community for more than 100 years, the Detroit Regional Chamber is one of the oldest, largest and most respected chambers of commerce in the country. The Chamber’s mission of powering the economy for Southeast Michigan is carried out through economic development, education reform, regional collaboration and providing valuable benefits to members. For more information, please visit

©1996-2016 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

State and Federal Privacy laws prohibit unauthorized access to Member's private information. Individuals attempting unauthorized access will be prosecuted.

Site Map  |  Feedback  |  Important Legal and Privacy Information

Explanation of Level A Conformance
Better Business Bureau Online Seal of Reliability