Blue Cross Blue Shield of Michigan encourages metro Detroit workforce to ‘stop the slump’ by participating in National Bike to Work Day
May 10, 2013
DETROIT— As part of its month-long “stop the slump” campaign, focused on promoting workplaces wellness, Blue Cross Blue Shield of Michigan is encouraging Michigan residents to bike to work on Friday, May 17, in recognition of National Bike to Work Day. With the support of many downtown business partners, Blue Cross Blue Shield of Michigan will host a morning reception from 7 a.m. to 9 a.m. in the outdoor courtyard of its downtown Detroit Tower headquarters for participants.
"Through our many campus initiatives, from exercise classes to walking the BLUpath, we’ve continually encouraged our employees to bring wellness into their workday," stated Tricia Keith, senior vice president, Corporate Secretary and Services, at Blue Cross Blue Shield of Michigan. "We’re happy to participate in, and support, this collaborative effort to make the downtown Detroit workforce healthier."
Anyone commuting to Detroit is welcome to join larger groups to bike to work. Currently, the following four routes are being organized:
- From Royal Oak, following Woodward Avenue
- From Dearborn, using Michigan Avenue
- From St. Clair Shores, following Lakeshore Drive/East Jefferson
- From Northville, following Hines Drive to Michigan Avenue
Organizers will make exact meeting times and other logistics for each route available closer to the date and are asking those who plan to participate, and attend the breakfast reception, to register through Eventbrite for planning and communication purposes. The reception and breakfast are free to all registered cyclists.
Despite being better known as the town that brought the automobile to the masses, bicycling culture is on the rise in Detroit; with events such as the Tour de Troit attracting thousands of cyclists to explore the city each fall, and specialty bike manufacturers, such as Shinola and Detroit Bikes, and retailers like the Hub opening businesses in the city.
In recent years, Detroit has installed more than 70 miles of dedicated bike lanes in places like Belle Isle, the Connor Creek Greenway and throughout Southwest Detroit. Many more are on the way, making it easier for people to bicycle in the city for recreation or as an alternative way to commute to work.
"We’re seeing a tremendous uptick in people bicycling throughout the city, thanks in part to new greenways and bike lanes," said Todd Scott, Detroit greenways coordinator with the Michigan Trails and Greenways Alliance and the voice of the blog m-bike.org. "Once people try it, they realize Detroit’s flat terrain and relatively calm roads can make bicycling a preferred mode of travel — even when going to work."
The 2013 Bike to Work Day activities are being organized by Blue Cross Blue Shield of Michigan’s Active Blue employee resource group, with support from American Cycle & Fitness, Miller Canfield, Mode Shift and Michigan Trails and Greenways Alliance.
Throughout the month of May, the Blues have encouraged people to incorporate wellness into their workday by highlighting simple ways to "stop the slump." The "slump" is the period of late afternoon, traditionally between 2 and 4 p.m., when people tend to feel sluggish, tired and less productive at work. Research suggests that sitting at a desk for long periods of time without getting up has negative health consequences, such as increased risk of heart disease and diabetes and higher levels of cholesterol and blood sugar — even for those who regularly exercise.
Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.