Blue Cross Blue Shield of Michigan challenges nine Lansing-area communities to increase physical activity during the 2013 Winter Warm-Up Blues’ Community Challenge

Nearly 500 area residents have already joined the competition for community grants

Jan. 24, 2013

LANSING, Mich. — Nine communities from the greater Lansing area are participating in the 2013 Winter Warm-Up, featuring the Blues’ Community Challenge, which begins this week and runs through March 16.  The free, eight-week program, supported by Community Partners in Health (CPH), encourages local residents of all ages to commit to improve their health this year, while also motivating participants to get active.  The participating municipalities are Charlotte, Delhi Township, Delta Township, East Lansing, Grand Ledge, Lansing, Lansing Township, St. Johns and Williamston.

The 2013 Winter Warm-Up includes the Blues’ Community Challenge, a competition sponsored by Blue Cross Blue Shield of Michigan (BCBSM). To participate in the Blues’ Community Challenge, members of each competing team log minutes or miles of exercise. BCBSM is awarding grants to all participating teams, with larger rewards earmarked for communities with the most logged miles. The grants will be used to support public health and wellness investments in each community.

Nearly 500 area residents have already signed-up to participate in the challenge, while 300 people attended the kick-off event for the 2013 Winter Warm-up this past Saturday, January 19 at AL!VE in Charlotte, Mich.   

This year, the Winter Warm-Up is hosting weekly events in many of the competing cities for the first time in the program’s 10-year history.  This event series is offering free, indoor exercise and healthy living educational opportunities, as well as activities created for families and children to get active in fun and unique ways. Many of the activities will also include health screenings, health and wellness displays, information about incentive prizes and motivational testimonials from past participants.

The following is a schedule of upcoming weekly Blues’ Community Challenge events:

  • Jan. 27 | Sunday | 2 p.m. – 3 p.m. 

Choosing a Healthy Lifestyle: How Walking Changed My Life at Downtown Lansing Library

401 S. Capitol Ave., Lansing, Mich. (Optional walk to follow.)

  • Feb. 1 | Friday | 6 p.m. – 8 p.m.

          Family Fun Carnival at the Schmidt Community Center,

5825 Wise Rd., Lansing, Mich. (Health screenings available on-site.)

  • Feb. 10 | Sunday | 2 p.m. – 3 p.m.

Quick and Easy Meal Planning on a Budget at the Downtown Lansing Library

401 S. Capitol Ave, Lansing, Mich. (Optional walk to follow.)

  • Feb. 16 | Saturday | 10 a.m. – Noon

Winter Festival - with or without SNOW at Burchfield Park

881 Grovenburg Rd., Holt, Mich.

  • Feb. 23 | Saturday | 10 a.m. –Noon

Fun & Fitness in E.L. at the Hannah Community Center

819 Abbot Rd., East Lansing, Mich. (Health screenings available on-site.)

  • March 2 | Saturday | 11 a.m. – 1 p.m.

Family Fun Fitness Day at Sparrow Clinton Rehab & Fitness

1079 S. US 127, St. Johns, Mich. (Health screenings available on-site.)

  • March 9 | Saturday | 10 a.m. – Noon

Kids Fitness Fun at the Lansing Mall

5330 W. Saginaw Hwy., Lansing, Mich. (Health screenings available on-site.)

  • March 16 | Saturday | 10 a.m. – Noon

Grand Ledge Fitness Day at Greenwood

310 Greenwood St., Grand Ledge, Mich. (Health screenings available on-site.)

  • March 16 | Saturday | 11:59 p.m.

The Blues’ Community Challenge concludes

  • March 23 | Saturday | 10 a.m. – Noon

NOW LET’S CELEBRATE! at the Lansing Mall

5330 W. Saginaw Hwy., Lansing, Mich. (Blues’ Community Challenge winners and community grants will be awarded.)

“We are honored to once again be collaborating with Community Partners in Health to support our commitment to creating a healthier Michigan,” stated B.J. Puchala, senior community liaison at BCBSM. “Our greater Lansing partners continue to be tremendous supporters of this initiative and it’s extremely rewarding to see local residents support their communities by joining their teams in a commitment to healthy living.”

To register for the Blues’ Community Challenge, sign up at the CPH website, www.cphlansing.com, or on-site at any of the weekly events during the eight-week program.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

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