Blue Cross Blue Shield of Michigan receives top honors for diversity management practices

Blues top DiversityInc's top 10 regional list

June 5, 2012

DETROIT — Blue Cross Blue Shield of Michigan is the only company in the state to receive top regional honors on DiversityInc's Top 10 Regional Companies list for diversity management, becoming No. 1 in the DiversityInc's regional ranking, up from third in 2011. The Blues also joined the league of Fortune 500 companies by ranking fifth on a list of the top 50 in Diversity MBA Magazine's Fifty Out Front for Diversity Leadership: Best Places for Diverse Managers to Work list, and also received recognition as one of 25 noteworthy companies nationally from DiversityInc.

"We are proud to be recognized for our commitment to diversity and inclusion, both inside our company and in our relationships with external partners," said Daniel J. Loepp, BCBSM president and CEO. "We place great value on our efforts because we believe diversity and inclusion not only represent the right thing to do, they help us operate successfully in the community."

DiversityInc is the leading source of information on diversity management. The publication consists of two websites, and, as well as a magazine, published five times a year. The core of DiversityInc's business is its benchmarking consultancy. DiversityInc compiles several lists, including the Top 50 Companies for Diversity, and the Top 10 Regional Companies lists from corporate survey submissions, with a total of 587 companies participating in the 2012 DiversityInc Top 50 competition, up 11 percent from last year.

"We are very proud of our efforts here at Blue Cross Blue Shield of Michigan to more deeply embed diversity into the fiber of our enterprise," said Equilla Wainwright, vice president, Diversity and Inclusion, at BCBSM. "We also appreciate DiversityInc and Diversity MBA Magazine for recognizing our efforts. We realize that today more than ever it is important that we build an inclusive, culturally competent organization to competitively position us in the marketplace. We still have lots of work to do but, it's rewarding to know we’re on the right track and aligned with best practice companies across the country." 

"With a diverse workforce and an inclusive culture, Blue Cross has moved aggressively to improve its diversity-management initiatives. Supplier diversity is a real strength," said DiversityInc. CEO Luke Visconti. "Led by Vice President of Diversity and Inclusion Equilla Wainwright, the organization's efforts have shown real progress. For example, the eight resource groups have picked up significant momentum, with 27 percent of employees participating in them."

The following regional companies were awarded the Top 10 designation by Diversity Inc. The list includes:

  • Blue Cross Blue Shield of Michigan
  • KeyCorp
  • Comerica Bank
  • Northern Trust
  • Blue Cross and Blue Shield of Florida
  • PNC Financial Services Group
  • AAA NCNU Exchange
  • Horizon Blue Cross Blue Shield of New Jersey
  • Union Bank

The Michigan Blues consistently provide corporate-wide training and opportunities that foster inclusion and appreciation for diversity. For more information on DiversityInc, please visit and

Published quarterly, Diversity MBA Magazine reaches more than 1.5 million subscribers worldwide print and online. For more information, please visit

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.3 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including Community Blue, Simply Blue and Healthy Blue Incentives PPOs; Blue Care Network HMO; BCN Healthy Blue Living; Flexible Blue plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans; and MyBlue products in the under-age-65 individual market. BCBSM also offers dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit

©1996-2016 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

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