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November 2024

New well-being program launching in January

What you need to know

Blue Cross Blue Shield of Michigan's online well-being resources are transitioning to Virgin Pulse** from WebMD® on Jan. 1, 2025.

Blue Cross Blue Shield of Michigan and Blue Care Network members will soon have access to Blue Cross Well-Being℠, a more comprehensive and modern health and well-being experience.

Starting on Jan. 1, 2025, members can log in to their member accounts at bcbsm.com or our mobile app for:

  • An enhanced online experience that delivers personalized daily content based on our members’ interests, health risks and demographics
  • Seamless integration with more than 100 tracking devices and apps, including Apple Health and Google Fit***
  • A checklist to help members stay on top of recommended preventive health care based on their specific needs
  • A detailed health assessment with more guidance for modifiable health risks
  • Self-guided well-being courses called Journeys® to help build healthy habits that stick
  • Live one-on-one unlimited tobacco cessation coaching for help to stop smoking, vaping and using nicotine

We encourage you to direct your patients who are Blue Cross or BCN members to these resources to supplement your care plan and help them build healthy habits that stick. These resources are included with every Blue Cross and BCN health plan at no added cost.

**Virgin Pulse is becoming Personify Health™ on Jan. 1, 2025.

***Members using Max Go, Samsung Health, Apple Health or Google Fit must use the Personify Health app to synchronize them with their Blue Cross Well-Being account.

Virgin Pulse is an independent company that provides health and well-being services on behalf of Blue Cross Blue Shield of Michigan and Blue Care Network.

WebMD Health Services is an independent company supporting Blue Cross Blue Shield of Michigan by providing health and well-being services.

No portion of this publication may be copied without the express written permission of Blue Cross Blue Shield of Michigan, except that BCBSM participating health care providers may make copies for their personal use. In no event may any portion of this publication be copied or reprinted and used for commercial purposes by any party other than BCBSM.

*CPT codes, descriptions and two-digit numeric modifiers only are copyright 2023 American Medical Association. All rights reserved.
Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and
independent licensees of the Blue Cross and Blue Shield Association.