New family building and maternity support solution for commercial members

Blue Cross Blue Shield of Michigan and Blue Care Network are working with Maven, an independent company, to provide a family building and maternity solution that supports all backgrounds, lifestyles and phases of starting or growing a family and helps improve clinical outcomes for parents and babies.

This solution includes three programs, which will be available starting Jan. 1, 2023. The programs include access to:

• A dedicated care advocate who can provide personalized, one-on-one care and benefits navigation, answer questions, recommend practitioners for specific needs and refer members to high-quality, in-network health care providers.

• Personalized resources, including content related to prenatal health, postpartum depression and returning to work with more confidence. Resources include clinical-based articles, community forums, groups, live classes and quizzes.

• Clinical virtual support through 24/7 on-demand video appointments available within one hour. Members can speak with providers from more than 30 specialties, including OB-GYNs, mental health specialists, lactation consultants, nutritionists, and career and sleep coaches. Appointments are available in more than 35 languages.

Keep reading to learn more, including which members have access to each program.

• Family Building program — Provides support and information for different paths to parenthood, such as fertility treatments, surrogacy and adoption. This program will be available to members who have coverage through Blue Cross and BCN commercial self-funded groups that purchase this program.

In addition, Maven Wallet is an optional add-on to the Family Building program. It enables self-funded groups to help their employees with reimbursement of adoption and surrogacy costs.

• Maternity program — Offers support during the nine months of pregnancy and for three months postpartum. This program will be available to all members who have coverage through Blue Cross and BCN commercial fully insured groups and to all members who have individual coverage. It’s also available to members who have coverage through self-funded groups that purchase this program.

• Parenting & Pediatrics program — Supports parents as they raise their children from ages 1 to 10. This 12-month, renewable program will be available to members who have coverage through Blue Cross and BCN commercial self-funded groups that purchase this program.

These programs won’t change your patients’ current fertility and maternity benefits or replace their health care providers or coverage. Rather, they provide supplemental support and education between regularly scheduled, in-person prenatal and postpartum appointments when support is often needed most.

Look for additional information about this solution in upcoming issues of this newsletter.

Maven is an independent company supporting Blue Cross Blue Shield of Michigan and Blue Care Network by providing family building and maternity support services.