Enhanced provider website makes it easier for users to find information they need

The public provider website, bcbsm.com/providers, debuted a new look in January. Its new look went beyond the cosmetic, however. The website offers a more flexible format that providers can access from a variety of devices, and the content has been reorganized to help you find what you need.

The changes to this website are part of a larger project to update all bcbsm.com webpages. Once they’re updated, the webpages will all have the same look, feel and access standards.

“We took the past year to really study the website in light of what our providers tell us they expect,” said Jennifer Bussone, director of Provider Experience. “We’ve made incremental updates to the website over the years, but this gave us the chance to do a more complete assessment and revision.”

The design team relied on research that pinpointed most frequently referenced content and built the layout with that in mind. As part of the research, we found that users are interested in being able to scan quickly for the information they’re seeking — and this new design supports this capability.

From a content perspective, the project focused on reducing redundancy and validating accuracy and relevance.

Available resources

Here’s some of the most-often consulted content you’ll find on the enhanced website:

• Contact us for frequently needed phone numbers and addresses
• Drug lists for commercial and Medicare Advantage plans
• Forms and documents for the most used materials
• Help center to find information on a wide variety of topics
• Newsletters, including the option to subscribe
• Medical policy search tool to find the latest Blue Cross Blue Shield of Michigan and Blue Care Network policies
• Router for medical policy, precertification and preauthorization to access important information for patients with coverage from any Blue plan