The Record header image

Forward to a friend  |  Subscribe  |  The Record Archive  |  Contacts  |  bcbsm.com  |  Print this article
December 2022

New microsite gives members access to maternity, family-building resources

Blue Cross Blue Shield of Michigan has developed a microsite that enhances the experience of Blue Cross and Blue Care Network members seeking to build families, and improves clinical outcomes for mothers and babies.

It’s part of a comprehensive maternal health strategy to improve member education about maternal health coverage and how to navigate maternity benefits. This strategy can help encourage members to get recommended care and increase their engagement in available Blue Cross programs.

Members on a journey to parenthood can find information on this new family building and maternity microsite at bcbsm.com. The site includes information for each stage of a family building journey, from fertility testing, counseling and treatments to prepregnancy, pregnancy and labor and delivery, including pregnancy loss, postpartum and pediatrics.

Each page on the microsite also includes a link to our behavioral health site where members can find information about mental health support throughout their family-building journey. Another link directs them to their Blue Cross member account where they can get information about their health plan coverage.
Additional webpage topics include:

Prepregnancy planning

  • Fertility testing, counseling and treatments
  • Egg freezing

Pregnancy, labor and delivery

  • Prenatal vitamins
  • Prenatal exam schedule
  • Prenatal testing
  • Pregnancy loss
  • Self-care
  • Birthing experience, traditional and nontraditional
  • Midwives, doulas and birthing classes
  • Preparing for baby’s arrival
  • Breast pump coverage
  • Hospital checklist
  • Family medical leave
  • Labor and delivery, epidural and cesarean section

Postpartum care pediatrics

  • Lactation and breastfeeding
  • Insurance for your newborn
  • Baby’s first physical
  • Postpartum physical
  • Pregnancy prevention and pills, injection and IUDs, morning-after pill, condom and vasectomies, having your tubes tied, insurance coverage

You can direct Blue Cross members who are on a family planning journey to our family building and maternity microsite.

No portion of this publication may be copied without the express written permission of Blue Cross Blue Shield of Michigan, except that BCBSM participating health care providers may make copies for their personal use. In no event may any portion of this publication be copied or reprinted and used for commercial purposes by any party other than BCBSM.

*CPT codes, descriptions and two-digit numeric modifiers only are copyright 2021 American Medical Association. All rights reserved.
Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and
independent licensees of the Blue Cross and Blue Shield Association.