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August 2022

New emergency line for behavioral health goes live

People struggling with a mental health or substance use crisis — or who are having thoughts of suicide — now have a new number they can use: 988. The number, which went live July 16, 2022, connects to the existing National Suicide Prevention Lifeline.

The move to 988 doesn’t mean the National Suicide Prevention Lifeline number at 1-800-273-8255 goes away. Using either number will get callers to Lifeline’s network of more than 200 locally operated and funded crisis centers across the country. Text (English only) will also be available through 988.

When someone calls or texts 988, they will be responded to by a crisis counselor within a group of Lifeline crisis centers. The counselor will listen, work to understand the problem, provide support and share resources that may be helpful.

“We were pleased to learn that there will be another lifesaving resource to help people in emotional distress who are coping with mental health and substance use issues,” said Dr. Amy McKenzie, Blue Cross Blue Shield of Michigan’s vice president for clinical partnerships and associate chief medical officer.

988 is a shorter, easier-to-remember way to connect to the National Suicide Prevention Lifeline, which has been operational since 2005. Congress and the Federal Communications Commission established the 988 number as part of an effort to strengthen and expand the existing Lifeline, which experienced a significant increase in calls following the onset of the COVID-19 pandemic.

“The COVID-19 pandemic and subsequent lockdowns led to an increase in the number of people struggling with mental health conditions and substance use disorder,” McKenzie explained. “At Blue Cross, we’ve put many new initiatives in place over the past two years to help our members get the support they need, and the federal government has also been focused on addressing the behavioral health crisis, which amplifies the impact across the country.”

She pointed specifically to our behavioral health website, which launched last year as part of our behavioral health member engagement campaign. It provides a wide range of information about mental health and substance use conditions, as well as resources that members can use to address behavioral health concerns.

For more information about 988, see this information** on the Substance Abuse and Mental Health Services Administration website.

**Blue Cross Blue Shield of Michigan doesn’t own or control this website.

No portion of this publication may be copied without the express written permission of Blue Cross Blue Shield of Michigan, except that BCBSM participating health care providers may make copies for their personal use. In no event may any portion of this publication be copied or reprinted and used for commercial purposes by any party other than BCBSM.

*CPT codes, descriptions and two-digit numeric modifiers only are copyright 2021 American Medical Association. All rights reserved.