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December 2019

Tobacco Coaching program available to all PPO members, starting Jan. 1

Blue Cross Blue Shield of Michigan’s Tobacco Coaching program, powered by WebMD®, will be available to all PPO members beginning Jan. 1, 2020. It’s previously only been available to PPO members of groups that purchased the program and to all Blue Care Network and Medicare Advantage members.

WebMD Health Services is an independent company supporting Blue Cross Blue Shield of Michigan and Blue Care Network by providing health and well-being services.

Tobacco Coaching is a 12-week, over-the-phone coaching program designed to help members quit using tobacco. It includes coaching on all types of tobacco products, including electronic cigarettes and vaping devices.

To be eligible for the program, Blue Cross members must:

  • Be ready to set a quit date within the next 30 days
  • Have used a tobacco product within the past seven days of their initial call to WebMD

Your patients who engage in the program will receive:

  • Five calls from a specially trained health coach over a 12-week period
  • Unlimited inbound calls to a health coach
  • Blue Cross member account online resources

WebMD health coaches are available seven days a week, so it’s easy for your patients to schedule their coaching appointments at a time that’s convenient for them. Your patients can call 1-855-326-5102 beginning Jan. 1, 2020, to speak to a health coach and schedule their first coaching call.

Members who would like to quit using tobacco, but who aren’t ready to set a quit date in the next 30 days, will be referred to the Blue Cross® Health & Well-Being online Digital Health Assistant Quit Tobacco program. Members can access Quit Tobacco by logging in to their bcbsm.com account.

About Federal Employee Program® members
FEP members have their own smoking and tobacco cessation program. For more information, members can visit www.fepblue.org or contact Customer Service at 1-800-482-3600.

No portion of this publication may be copied without the express written permission of Blue Cross Blue Shield of Michigan, except that BCBSM participating health care providers may make copies for their personal use. In no event may any portion of this publication be copied or reprinted and used for commercial purposes by any party other than BCBSM.

*CPT codes, descriptions and two-digit numeric modifiers only are copyright 2018 American Medical Association. All rights reserved.