Blue Cross Rewards program will help members compare costs while earning e-gift cards

Our members and group customers alike are asking us to help them hold the line on health care costs. In response, we’ve developed the Blue Cross Rewards ^SM program, which will enable members to shop for care, compare costs and choose health care services to meet their needs. The program will also allow members to potentially reduce their out-of-pocket expenses. We’re providing you with information about the program in case your patients ask about it or you’d like to share this information with them.

Starting in January 2019, Blue Cross Rewards will give 600,000 fully insured commercial PPO group members the chance to earn e-gift cards ranging from $25 to $75 for visiting a cost-effective health care provider location for select, non-emergency procedures. More than 100 imaging and outpatient services will be available for price comparison and incentives, including mammograms, ultrasounds, colonoscopies and MRIs. Click here to see the list of rewardable services.

How do we determine if a service is cost effective? For purposes of this program, it’s considered cost effective if the cost falls within the lowest 30 percent cost range of all claims submitted for a service during the previous year.

How the program works
Once Blue Cross Rewards launches, eligible members can begin reaping its rewards by:

• Logging in to their account at bcbsm.com/get-rewards or through the BCBSM mobile app
• Searching for a reward-eligible procedure or service
• Signing up for the reward
• Choosing a cost-effective in-network provider location with a green trophy symbol
• Making an appointment with that location for the procedure needed
• Once the service is completed at a cost-effective location and the claim has been processed, the member will be notified by email to redeem their e-gift card.

Note: These features will only be viewable by members who are eligible for the program.