Healthy Behavior Optimization for Michigan CQI offers tools to promote smoking cessation

Giving health care providers tools to help their patients stop smoking is the aim of Healthy Behavior Optimization for Michigan, known as HBOM. It targets health behaviors during various teachable moments in health care, including diagnosis, hospitalization, surgery and pregnancy.

HBOM works collaboratively with our portfolio of existing Collaborative Quality Initiatives to improve health behaviors within their patient populations. Support for CQIs, including HBOM, is provided by Blue Cross Blue Shield of Michigan and Blue Care Network as part of our Value Partnerships program.

At hbomich.org,* providers in Michigan who want to promote smoking cessation can:

• Sign up for a Tobacco Cessation Provider Box.
• Find the Quit Smoking Resource Text line.
• Download a Quit Smoking Resource Guide.
• Download a Quit Smoking Medication Guide.
• Download and print posters.

The HBOM website also includes state and national tobacco cessation resources, including apps, websites, phone and text lines, groups and classes, clinical literature and printable resources.

Making every contact count

Making every contact count, known as MECC, is an approach to behavior change that is clinically proven to help patients quit smoking and have better health outcomes. The Tobacco Cessation Provider Box includes a set of materials designed to make following MECC and offering tobacco cessation support easy. The box includes the following:

• Quit Smoking Resource Guide Tear Off Pad (50 sheets)
• Quit Smoking Medication Cards
• Tap for Support NFC Card
• Michigan Tobacco Quitline Cards
• Value-Based Reimbursement Toolkit
• Waiting Room Poster
• Suite of Digital Tools

To learn more

• For more information about tobacco cessation support, visit hbomich.org.*
• To learn more about our Collaborative Quality Initiatives, visit the CQI section of valuepartnerships.com.

*Blue Cross Blue Shield of Michigan doesn’t own or control this website.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association.