Blues Health Initiatives

Blue Advantage Rewards℠

The Blue Advantage Rewards program rewards members for taking proactive steps to maintain healthy lifestyles.

Members who take action on any of the program’s seven initiatives receive an Entertainment® coupon booklet with discounts and coupons to local merchants, based on the member’s ZIP code, as well as to national retailers. Members with only Prescription Blue℠ coverage are not eligible to participate.

The Blue Advantage Rewards initiatives include:

• Member health evaluation
• Cholesterol screening
• Flu vaccine
• Glaucoma screening
• Mammogram
• Retinal eye exam
• Colorectal screening
• Cancer screening
• Diabetes test

BCBSM's Medicare Advantage tool, Health e-Blue℠

Closely tied to the Healthy Advantage Rewards program, Health e-Blue provides clinical support to health care providers by tracking members’ health information. It offers Medicare Advantage PPO providers consistent and timely health registry, utilization and pharmacy data for Medicare Plus Blue PPO members.

We routinely ask health care providers for data. In the past, this required providers to complete paper forms and send them to us. With Health e-Blue, information such as chart reviews and diagnostic codes can be conveniently uploaded electronically.

We encourage eligible providers to sign up now for access to Health e-Blue. It is only available to the following provider specialties:

• Adult medicine
• Family medicine
• Family practice
• General practice
• Geriatric medicine
• Health clinic practice
• Internal medicine
• Nurse practitioner
• Obstetrics and gynecology
• Osteopathy
• Physician assistant

Registration for Health e-Blue is limited to provider specialties to which members are attributed. Once registered, providers can access information about members who are attributed to them. Attribution is a process in which a BCBSM member is assigned to only one physician based on the member’s medical claims activity reflecting a primary relationship.