Voluntary Online Customer Surveys

We periodically conduct two types of surveys on our corporate Web site. General surveys on our site are randomly generated for all users. Specific surveys are offered to Blue Cross Blue Shield of Michigan members only within the secure member area.

We encourage you to participate in these surveys because they provide us with important information to improve the services we offer. Your personal information and responses remain strictly confidential. Participation in our surveys is voluntary.

All responses to our surveys are aggregated to create summarized results (such as gender, age, or other demographic information). We then use the summarized results to improve the quality of our services to you.