Web Accessibility Statement

What is this about?

This information describes how we build our website to be accessible to everyone.

Blue Cross Blue Shield of Michigan developed this website to ensure its content is available to the widest possible audience, including readers using assistive technology or accessibility features. By adhering to guidelines for accessible web design, we acknowledge the diversity of communication methods, available technologies and varied user ability.

BCBSM strives to maintain conformance to W3C's Web Content Accessibility Guidelines (WCAG). The public pages on this site meet the criteria for Level A compliance with WCAG guidelines.


Standards compliance

BCBSM.com has been validated for compliance with W3C CSS (cascading style sheets) and XHTML 1.0 Transitional.

Valid CSS

Access keys

Most browsers support jumping to specific links by typing keys defined on the website. On Windows, press ALT + an access key; on Macintosh, press Control + an access key.

BCBSM.com recognizes the following access keys:

  • Access key 1 — Home page 
  • Access key 4 — Search box 
  • Access key 9 — Feedback 
  • Access key 0 — Accessibility statement

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Navigation aids

All pages have rel=home, search, glossary and index links to aid navigation in text-only browsers and screen readers. Mozilla users can also take advantage of this feature by selecting the View menu, Show/Hide, Site Navigation Bar or Show Only As Needed (or Show Always). Opera 7 has similar functionality.

The home page and all subsequent pages include a search box (access key 4).

The tab order for all pages is consistent and designed for usability.

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In cases where a link does not fully describe the target, the link contains a title describing it in greater detail.

A link containing the words "website" will open a new browser window linking the user to an external website.

Whenever possible, links have been written to clearly articulate the target when taken out of context. Many browsers, such as JAWS, Home Page Reader, Lynx, and Opera, can extract the links contained on a page to allow the user to browse the list separately from the page context.

Link text is never duplicated; two or more links containing the same text will always point to the same target. 

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All content images include descriptive ALT attributes. Purely decorative graphics include null ALT attributes.

Images that convey meaning have a [D] link to display descriptive text of the image and/or its relevance.

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Visual design

BCBSM.com uses cascading style sheets for visual layout.

Internet Explorer has a limited text resizing feature ("View," "Text Size") and only works with relative font sizes. A special style sheet using relative font sizes is automatically served to visitors using Internet Explorer.

The content of each page is still readable even if the user's browser or browsing device does not support style sheets.

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Acronyms are identified by a dotted underline and have a descriptive title.

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Privacy issues: To report a concern or if you think your protected health information has been compromised, please call 1-800-482-3787 or email privacy@bcbsm.com. Don't include any protected health information in your email. 

Other issues: For customer service, call the number on the back of your member ID card or 1-313-225-9000.

©1996-2016 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

State and Federal Privacy laws prohibit unauthorized access to Member's private information. Individuals attempting unauthorized access will be prosecuted.

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