Farmers Market Community Health Walks

Participants in a Farmers Market Community Health Walk stroll through East Lansing’s historic Glencairn neighborhood.

The partnerships: Blue Cross Blue Shield of Michigan, cities and community organizations and farmers markets

The place: East Lansing, Lansing, Port Huron

The participants: Local residents

The plan: What better way to promote good health than a walk to the farmers market for fresh produce? Participants who complete the walking route during a sponsored local event get a $5 coin or voucher to that community’s farmers market. Nearly 900 miles were logged from four walks.

Dome Walk

The partnerships: Blue Cross Blue Shield of Michigan, Northern Michigan University and Marquette General Health Systems

The place: Marquette

The participants: Local residents

The plan: Thanks to this partnership, residents walk for free in Northern Michigan University’s Superior Dome. Since 2010, winter walking inside the dome has increased more than 300 percent.

(In thumbnail picture on previous page, from left to right: Patrick Prichard of Blue Cross Blue Shield of Michigan is joined in the Northern Michigan University Dome by fellow walking enthusiasts Gary Muller, president and CEO of Marquette General Health System, the NMU mascot and former NMU President Les Wong.)

©1996-2014 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

State and Federal Privacy laws prohibit unauthorized access to Member's private information. Individuals attempting unauthorized access will be prosecuted.

Site Map  |  Feedback  |  Important Legal and Privacy Information

Explanation of Level A Conformance
Better Business Bureau Online Seal of Reliability