Farmers Market Community Health Walks
The partnerships: Blue Cross Blue Shield of Michigan, cities and community organizations and farmers markets
The place: East Lansing, Lansing, Port Huron
The participants: Local residents
The plan: What better way to promote good health than a walk to the farmers market for fresh produce? Participants who complete the walking route during a sponsored local event get a $5 coin or voucher to that community’s farmers market. Nearly 900 miles were logged from four walks.
Dome Walk
The partnerships: Blue Cross Blue Shield of Michigan, Northern Michigan University and Marquette General Health Systems
The place: Marquette
The participants: Local residents
The plan: Thanks to this partnership, residents walk for free in Northern Michigan University’s Superior Dome. Since 2010, winter walking inside the dome has increased more than 300 percent.
(In thumbnail picture on previous page, from left to right: Patrick Prichard of Blue Cross Blue Shield of Michigan is joined in the Northern Michigan University Dome by fellow walking enthusiasts Gary Muller, president and CEO of Marquette General Health System, the NMU mascot and former NMU President Les Wong.)
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