"Blue Cross Blue Shield of Michigan is as committed as ever to listening and understanding the communities we serve, and having an outside-in perspective to meeting the diverse needs of the marketplace. 

Data clearly shows that the Michigan market, and our current customer base, is diverse. Going forward, The Blues' approaches to diversity will be a source of innovation and competitive advantage, a key factor in our growth and success."

— Ken Dallafior, Executive Vice President, Group Business and Corporate Marketing

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