Blue Cross Blue Shield of Michigan partners with the University of Michigan basketball program on seniors night; and team’s last home game

What:

Blue Cross Blue Shield of Michigan is partnering with the University of Michigan basketball program on Saturday, March 8, for seniors night when they take on the Indiana Hoosiers in Ann Arbor.

BCBSM will support U of M by distributing 13,000 "Go Blue/We Work" cheer cards to all game attendees. The "Go Blue/We Work" motto not only roots on the Wolverine basketball team and encourages the U of M seniors to continue working hard to reach their academic and personal goals.

The cheer cards contain valuable information about health care reform, deadlines for 2014 enrollment and useful material on the importance of health insurance. BCBSM is committed to educating young people on the benefits of getting health coverage and the possible financial repercussions of going without coverage.

When:

Saturday, March 8, at 6 p.m.

Where:

Crisler Center

333 E Stadium Boulevard

Ann Arbor

Who:

Blue Cross Blue Shield of Michigan and the University of Michigan basketball team

Why:

Blue Cross Blue Shield of Michigan strives to educate people on healthy lifestyles for the benefits of longevity, vitality and overall well being, game attendees will have an opportunity to learn significant facts about health care reform, enrollment deadlines and the importance of having health insurance. Experts from BCBSM’s Individual Business Unit will be answering questions about health care reform and giving out information on the importance of enrolling by the March 31 deadline.

Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit bcbsm.com and MiBluesPerspectives.com.

©1996-2014 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

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