Blue Cross Blue Shield of Michigan Winter Warm-Up Challenge engages nine Lansing-area communities to increase physical activity; earn grants during winter season

Participants can register on-site at Winter Warm-Up Kick-Off event January 18th at Lansing Mall

Jan. 16, 2014

LANSING, Mich. — Nine communities from the greater Lansing area are partnering with Blue Cross Blue Shield of Michigan in the 2014 Winter Warm-Up Blues Community Challenge, starting Jan. 18.  The free, eight-week challenge, supported by Community Partners in Health, encourages local residents of all ages to commit to improve their health by living an active lifestyle.

More than 2,100 participants from Charlotte, Delhi Township, Delta Township, East Lansing, Grand Ledge, Lansing, Lansing Township, St. Johns and Williamston competed in the 2013 challenge, logging over 113,000 miles of exercise, an accomplishment the returning municipalities are looking to surpass this year. BCBSM will award grants to all participating teams, including larger grants for the top three communities with the most logged miles. The grants will be used to support public health and wellness investments in each community.

Participants in the 2014 Winter Warm-Up Blues Community Challenge will compete in teams by logging minutes or miles of exercise through the online WalkingWorks™ program to determine which team tracks the most activity through the duration of the challenge.  For the first time, BCBSM will award additional grants for the team with the largest percentage of activity increase and largest increase in team participation. Both metrics will be compared with 2013 program statistics. 

To register for the Blues Community Challenge or learn more about the program, community members are welcome to attend the Winter Warm-Up Kick-Off event on Saturday, Jan. 18 from 10 a.m. – noon in the Macy’s Wing of the Lansing Mall in Lansing.  The event will include onsite registration for the Blues Community Challenge, as well as health screenings, kids’ games, health and Affordable Care Act information and Choosing Health! community resource displays.  Those interested in participating in the Blues Community Challenge can also enroll in the competition at www.WalkingWorks.com or on-site at any of the weekly events during the eight-week challenge.

For the second consecutive year, the Winter Warm-Up Blues Community Challenge will consist of weekly events in competing cities, offering indoor exercise, healthy living education and activities designed for families. 

The following is a schedule of upcoming weekly Blues Community Challenge events:

Jan. 18th | Saturday | 10 a.m. - Noon | Kick-Off

Community members interested in participating are invited to the Winter Warm-Up Kick-Off festivities at the Lansing Mall, Macy’s Wing, located at 5330 W. Saginaw Hwy., Lansing (517-321-0145)

Attendees can participate in kids’ games, get health information and screenings, visit community resource displays for Choosing Health! and register for the Blues Community Challenge.


Jan. 25th | Saturday | 10 a.m. - Noon

Playmakers Good Form Walking/Running Clinic and Downtown Lansing Walk at the Downtown Lansing Library, located at 401 S. Capitol Ave., Lansing (517-367-6363)


Feb. 2nd | Sunday | 9 a.m. - Noon

Choosing Health! Walking Society launch at Fitzgerald Park, located at 133 Fitzgerald Park Dr., Grand Ledge (517-627-7351)


Feb. 7th | Friday | 6 p.m. - 8 p.m.

Family Fun Fitness Night at Letts Community Center, located at 1220 W. Kalamazoo St., Lansing (517-483-4311)


Feb. 15th | Saturday| 10 a.m. - Noon

Healthy Eating - Let’s Make Healthy Snacks at the Lansing Mall, Macy’s Wing, located at 5330 W. Saginaw Hwy., Lansing (517-321-0145)


Feb. 22nd | Saturday | 10 a.m. - Noon

Strength, Balance and Endurance – Tips and Tools at the Lansing Mall, located at 5330 W. Saginaw Hwy., Lansing (517-321-0145)


March 1st | Saturday | 8 a.m. - 11:45 a.m.

HealthFest at AL!VE, located at 800 Lawrence, Charlotte (517-543-1050)


March 9th | Sunday | 2 p.m. - 4 p.m.

Free Family Fun Open House at the Westside YMCA, located at 3700 Old Lansing Rd., Lansing Charter Twp. (517-827-9670)


March 15th | Saturday | 10 a.m. - Noon

Making Smart Choices for Healthy Lifestyles at Hawk Island Park, located at 1601 E. Cavanaugh Rd., Lansing (517-676-2233)


March 15th | 11:59 p.m.

The Blues Community Challenge concludes


March 22nd | Saturday | 10 a.m. - Noon

Winter Warm-Up Celebration at the Lansing Mall, located at 5330 W. Saginaw Hwy., Lansing (517-321-0145). Blues Community Challenge winners, community awards, Traveling Golden Trophy and 3rd Annual Healthy Lifestyle Awards will be presented.


“We are excited to be collaborating with Community Partners in Health and our greater Lansing municipal partners again in support of a healthier Michigan,” stated B.J. Puchala, senior community liaison at BCBSM. “We’re looking forward to encouraging Lansing area residents to get active this winter while supporting their communities through the Blues Community Challenge and joining teams in a commitment to healthy living.” 

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com and MiBluesPerspectives.com.

©1996-2014 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

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