Blue Cross Blue Shield of Michigan displays 10-story illuminated tree window in conjunction with Campus Martius tree lighting ceremony
Nov. 21, 2013
DETROIT — Two holiday trees will illuminate Blue Cross Blue Shield of Michigan's 21-story downtown Detroit headquarters building through the end of the year to celebrate the holiday season. The 10-story high trees adorn both the north and south sides of the Blues' building on East Lafayette near I-375 in downtown Detroit, coinciding with the Campus Martius tree lighting Friday evening.
The holiday tree is the largest display, using 42 fixtures per side. Last year, Blue Cross replaced its former incandescent bulbs with LED lights as part of its approach to a green campus.
For more than 30 years, BCBSM has developed a proud tradition of spotlighting important causes and special events with light displays. A red heart is illuminated each February for American Heart Month and pink ribbon in October for Breast Cancer Awareness Month. In 2006, an Old English D was posted when the Tigers headed to the World Series for the first time since 1984.
The holiday tree window display will light up in conjunction with Detroit’s tree lighting ceremony in Campus Martius Park. The 10th annual tree lighting begins on Friday, Nov. 22 at 5 p.m., with the tree expected to be lit around 7:30 p.m. The evening will feature events for all ages including the family fun tent, five dollar carriage rides, ice skating, food, drinks, and photos with Santa. Entertainment includes 20 live performances from Detroit entertainers, choirs, champion skaters of all ages and street performers.
Blue Cross Blue Shield of Michigan is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association. For more information, visit www.bcbsm.com/news and www.mibluesperspectives.com.