Blue Cross Blue Shield of Michigan and Blue Care Network encourage Michigan men to #ShoYoMo and “change the face of men’s health” in November

Blues partner with Detroit Lions to celebrate survivors and raise awareness of early detection

Nov. 4, 2013 

DETROIT — Blue Cross Blue Shield of Michigan and Blue Care Network are asking men across the state to grow moustaches to help “change the face of men’s health” throughout the month of November as part of a three-month long #kickcancer campaign. The moustaches are symbols of an international movement referred to as “Movember,” an initiative with the goal to “change the face of men’s health” by raising awareness among men of the dangers of health risks that go undetected and untreated.

Movember started in 2003 in Australia with 30 men growing moustaches and has grown to include more than 1.1 million in 2012 worldwide. The Movember Foundation supports programs focused on prostate and testicular cancer, as well as mental health.

“Preventive care plays an important role in good health, and it is essential for diagnosing serious conditions early on, when they are easier to treat,” said Daniel J. Loepp, Blue Cross Blue Shield of Michigan president and CEO. “Yet we know that men are far less likely than women to visit their doctor for routine checkups. That’s why I’m proud to join the Movember effort and grow a moustache to highlight important men’s health issues.”

The Blues are bringing back their Movember hashtag, #ShoYoMo and encourage men to submit photos of their real moustaches, as well as women and children to send in photos of their “Mo” via Twitter and Instagram. The Blues’ award-winning blog,, will feature stories of survival and perseverance on men’s health concerns. The Blues’ iconic Jefferson Avenue billboard in Detroit will also “show its mo” for men’s health throughout the month-long campaign. The campaign will culminate Thanksgiving Day at Ford Field, where the Blues and the Detroit Lions will partner to distribute fifty-thousand Movember rally towels.

Each week in November, the Blues will issue a “call to action,” encouraging men to take control of their health by:

  • Getting checked: Prostate cancer is the second most common cause of cancer death in men, and early detection is key.
  • Getting informed: Men should have an annual check-up and screenings at major age milestones, as well as talk with their families about their health and visits with their primary care physician. Men also need to be aware of and keep track of critical numbers: blood pressure, cholesterol and body mass index (BMI), as these numbers can provide a glimpse of their health status and risk for certain diseases.
  • Making health a priority: Men need to know their risk factors and make better choices to live a healthier lifestyle. Men should ask their doctors what tests are needed and how often, follow-through with health screenings and follow-up measures and work with their doctors to get their key health numbers and metrics to healthy ranges.
  • Tackling mental health concerns: Men should ask for help when they have a problem; talk about issues they are dealing with (work, life, substance abuse, stresses); talk about their feelings; acknowledge physical symptoms and feelings.

In September, the Blues launched a three-month campaign to #kickcancer, encouraging Michigan residents to get annual screenings and build a trusting relationship with their primary care physician. The Blues’ Movember efforts include: stories of strength (Nov. 1-30) and will have a series of ongoing stories in November featuring men’s health survivor stories, as well as looking at men’s health research being conducted in Michigan. Tips for supporting the health of the men and boys in your life, and notable Michigan Movember participants will be part of the month-long dialogue.

#ShoYoMo contest on (Nov. 1-30)

The Blues will give one lucky fan who is voted “best moustache” the opportunity to attend a Detroit Lions practice and meet Matthew Stafford – all for Showing their “Mo” on BCBSM’s facebook page and Twitter handle. Detroit Lions quarterback Matthew Stafford and Blue BCBSM President and CEO Daniel J. Loepp will kick off the month with a video message, which can be viewed at Also, throughout November, will feature stories in support of men’s health month.

Jefferson Avenue billboard (Nov. 1-30)

The iconic BCBSM Jefferson billboard will show its support throughout November by showing its “mo” to help change the face of men’s health.

College football (tailgates Nov. 9 and Nov. 30)

The Blues will provide men’s health information handouts and blue moustaches at the Nov. 9 and Nov. 30 University of Michigan pre-game tailgates. Fans will be encouraged to take photos of their “mo” and share them on Twitter using the hashtag #ShoYoMo or on and its Facebook page.

America’s Thanksgiving Parade (Nov. 28)

The fun and excitement of America’s Thanksgiving Parade will be amplified as the parade enters the Blue Cross Blue Shield of Michigan “Detroit Blue Zone.” This 3,000-seat grandstand section will be packed with parade attendees waving their customized Blue Cross Blue Shield of Michigan pompoms throughout the parade. The “Detroit Blue Zone” will be led by the Blue Crew, three Blue Cross Blue Shield of Michigan employees dressed as characters depicted on the new Blues’ “The Path of Confidence” parade float. 

Detroit Lions Annual Thanksgiving Day Game (Nov. 28)

The Blues are partnering with the Detroit Lions on Thanksgiving Day to encourage men to make the pledge to improve their health. The Blues will be giving away 50,000 Movember towels to attendees at the Thanksgiving Day game.

For more information on Movember and the Blues efforts to help kick cancer and improve men’s health, visit or follow #ShoYoMo on Twitter.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit

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