Students chosen as finalists in 'Make the Play' for A Healthier Michigan video contest

Public can vote online until April 25 to select student winner of Blue Cross Blue Shield of Michigan contest

April 13, 2012

DETROIT — Over 40 entries were submitted, but just a few made the cut as finalists for Blue Cross Blue Shield of Michigan's "Make the Play for Healthy Habits" video contest. In January, the Blues asked fourth to eighth graders in Michigan for ways to help make Michigan healthier, and below are the five statewide finalists. The winner will be decided by public votes on aHealthierMichigan.org/kidcontest, where the videos will be posted. Voting opens at noon on April 13 and runs through April 25, 2012, at 12 a.m. EST with the winner announced on May 7.

The finalists are:

  • Kailey Head, a fourth grader from North Elementary in Newport
  • Jalen Johnson, a fifth grader from Forest Elementary School in Farmington Hills
  • Kate LeLone, an eighth grader from Cherryland Middle School Elk Rapids
  • Marissa Orzame, a sixth grader from Boulan Park Middle School in Troy
  • Hailey Samples, a fifth grader from Warner Upper Elementary in Farmington Hills

The winning student will go on to star as a guest video blogger on aHealthierMichigan.org, and his or her school will receive a school assembly with Matthew Stafford, Detroit Lions quarterback. The program was inspired by 10-year-old Marshall Reid from North Carolina, who documented his fight against childhood obesity through Portion Size Me” videos.

Video submissions answered the question: "What would you do to make Michigan healthier?" and include how to live a healthy life, starting with the student, their family and/or their classroom, and how to communicate healthy lifestyle choices with families and students.

The contest adds a new dimension to the Blues’ efforts to combat childhood obesity by encouraging kids to share their ideas using creativity and new media. According to the Centers for Disease Control (CDC), childhood obesity has both immediate and long-term effects on health and well-being. Schools play a particularly critical role by establishing a safe and supportive environment with policies and practices that support healthy behaviors. Schools also provide opportunities for students to learn about and practice healthy eating and physical activity behaviors.

Blue Cross Blue Shield of Michigan is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

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