Blue Care Network of Michigan renames its Medicaid plan "Blue Cross Complete" and expands service area across Wayne County

Change from "BlueCaid" and service area expansion offer more health care choices and wider access to providers for Medicaid consumers

April 16, 2012

SOUTHFIELD, MICH. — BlueCaid of Michigan, which provides health insurance coverage to Medicaid consumers, has changed its name to Blue Cross Complete of Michigan to better leverage the brand recognition that comes with affiliation with Blue Cross Blue Shield of Michigan. Blue Cross Complete also received approval from state regulators to expand its service area to include all areas within Wayne County, Michigan.

Prior to the expansion, the plan offered health insurance to Medicaid consumers in Washtenaw and Livingston counties and six ZIP codes in western Wayne County. Now, the health plan is available in all Wayne County communities.

"When people choose Blue Cross Complete, they are choosing a Blues plan, and are getting the support of the most widely recognized health insurer in Michigan," said Nancy Wanchik, BCBSM vice president and CEO for Medicaid. "We’re excited to partner with more doctors, specialists and other health care providers as more individuals in our communities will have the opportunity to choose a Blues Medicaid plan for their health care."

Newly enrolling individuals covered by Medicaid throughout all of Wayne County now have the option to choose Blue Cross Complete as their health care plan. Benefits for members will not change due to the name change.

"Expanding our service area allows Blue Cross Complete to serve more people who need quality medical care. It also gives our members more choices and wider access to top health care providers," said Kevin Klobucar, president and CEO, Blue Care Network of Michigan.

"Today’s consumers are smart about their health plan choices, and that’s why we’re using the word 'complete' to describe our product," Wanchik added.

Blue Cross Complete offers additional services such as, access to the same discounts through the Healthy Blue Xtras℠ and Blue365® and programs available to all Blue Cross Blue Shield of Michigan customers. These programs offer savings and discounts to help members maintain a healthy lifestyle. For more information, visit Blue Cross Complete.

Contracted by the State of Michigan to provide medical services to eligible Medicaid beneficiaries, Blue Cross Complete arranges for the provision of covered services to Medicaid members in Washtenaw, Livingston and Wayne counties.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association.

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