Blue Cross Blue Shield of Michigan's innovative plan for small business reaches 125,000 member mark

Simply Blue℠ quickly gains membership since January 2011

September 19, 2011

DETROIT — A new PPO product begun in January by Blue Cross Blue Shield of Michigan for small-to-medium sized businesses has resulted in one of the company’s most successful product launches. More than 125,000 members are now enrolled in Simply Blue, a PPO health plan that offers affordable, flexible and comprehensive coverage.

“Over the past 24 months we have made a concerted effort to bring dramatically more affordable and flexible products to the market. The response to Simply Blue from Michigan small business employers shows that our efforts to introduce new options to meet their needs are getting noticed,” said John Dunn, vice president of Middle and Small Group Sales at Blue Cross Blue Shield of Michigan.

The Blues said the product offers value to small business employers to retain and attract top talent along with flexibility to meet business needs, at a competitive price.

Simply Blue is flexible and has a range of benefit plan options. Employers can choose from several deductible and copayment plans options that can be paired with a health reimbursement arrangement or health savings account. Dental, vision and prescription drug plans are available for employers to complete their employee benefit package.

Mike Bindus of Salus Group said that interest among his clients has been building in the product.

“The employers who have enrolled in Simply Blue have been very satisfied with the scope of benefits and affordability,” said Bindus.

Details of the Simply Blue plan, along with information about wellness-based and consumer-directed health plans, can be found at bcbsm.com/grow.

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.3 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including Community Blue, Simply Blue and Healthy Blue Incentives PPOs; Blue Care Network HMO; BCN Healthy Blue Living; Flexible Blue plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans; and MyBlue products in the under-age-65 individual market. BCBSM also offers dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

©1996-2014 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

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