Blues to donate $10,000 to American Cancer Society® at Detroit Lions game

Donation to support breast cancer research, raise awareness of importance of early detection

October 10, 2011

DETROIT — As part of its partnership with the Detroit Lions and the American Cancer Society, Blue Cross Blue Shield of Michigan will donate $10,000 to the American Cancer Society at the Detroit Lions’ Monday Night Football game today.

The check presentation ceremony will be broadcast over monitors during the first half of the sold-out game against the Chicago Bears. The game will have a “Go Pink” theme, with 50,000 fans in Ford Field waving pink Curable Towels that BCBSM provided in support of breast cancer awareness.

Daniel J. Loepp, president and CEO of Blue Cross Blue Shield of Michigan, will present the check to Jill Elder, vice president of the American Cancer Society, Great Lakes Division. Also, five breast cancer survivors – whose stories have been profiled this week on www.ahealthiermichigan.org – will join them for the presentation:

  • Joann Deliz, Clinton Township
  • Jennifer Arapoff, Plymouth
  • Cheri Ott, Plymouth
  • Bree Brownlee, Washington Township 
  • Sakeena Strickland, Detroit 

“As Michigan’s largest nonprofit health insurance provider, Blue Cross Blue Shield of Michigan has the unique mission of promoting the health and wellness of everyone in the state. During Breast Cancer Awareness Month, we’re focusing our attention on the importance of finding breast cancer early when it’s most treatable,” Loepp said.

"We're extremely thankful for the generosity of Blue Cross Blue Shield of Michigan," Elder said. "Blue Cross and the American Cancer Society form a robust partnership in the fight against breast cancer in Metro Detroit and throughout the State of Michigan. This donation will help us provide critical support to breast cancer survivors through the many programs and services we offer, ensure more women have preventive care, and enable us to continue our lifesaving research to find cures. Together, we are making a difference in the prevention and early detection of a disease that takes the lives of more than 1,000 women in Michigan each year."

The donation and the Curable Towel giveaway are part of a month-long campaign by the Blues to bring increase awareness to the importance of regular breast cancer screenings.

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.3 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including Community BlueSM, Simply BlueSM and Healthy Blue IncentivesSM PPOs; Blue Care Network HMO; BCN Healthy Blue LivingSM; Flexible BlueSM plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans; and MyBlueSM products in the under-age-65 individual market. BCBSM also offers dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.