Blue Cross Blue Shield of Michigan to double employee contributions for earthquake relief in Haiti
February 3, 2010
DETROIT - Blue Cross Blue Shield of Michigan is matching employee donations to the American Red Cross for disaster aid for victims of the earthquake in Haiti.
"Blues employees have a strong tradition of helping those in need. After learning of the devastation caused by the earthquake in Haiti, we immediately provided our employees with a quick and easy means of contributing to humanitarian aid efforts by donating through the American Red Cross Web site," said Daniel J. Loepp, Blues president and CEO. "As the extent of the need and magnitude of suffering became clearer, we received an outpouring of requests from employees asking what else they could do to help. Matching employees' donations is the best way for the Blues to support American Red Cross relief efforts and help people during their time of greatest need."
The employee donations and the Blues' matching funds will be sent to the American Red Cross to help the earthquake victims, up to a maximum match of $50,000.
The need for assistance has not abated. The Haiti effort is already the largest single-country personnel deployment in global Red Cross history. Red Cross responders from eight countries are treating approximately 500 people each day at medical facilities in the capital city of Port-au-Prince alone. The Blues donations will help with these efforts.
Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to 4.7 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred®, Community Blue℠ and Healthy Blue Incentives℠ PPOs; Blue Care Network HMO; BCN Healthy Blue Living℠; Flexible Blue℠ plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue℠ products in the under-age-65 individual market. The Blues also offer dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.